Developing private label beer
From beer style and recipe to can, bottle, label, packaging, and production through Brouwhoeve.
BIER
Beer Branding & Packaging
From Craft Brew to Iconic Beer Brand.
Beer is more than just a thirst quencher; it is a story in a bottle. At Newspirits, we translate the passion of brewing into a visual identity that stands out on a crowded shelf. Whether it's a bold Craft Beer look or an elegant premium pilsner, we create the packaging that invites the first sip.
Create your own beer brand with character
Beer is a strong choice for a private label beverage brand. From fresh and accessible to distinct craft beer: the beer style, packaging, and presentation determine how your brand is experienced.
NewSpirits helps you develop a beer concept that fits your target audience, sales channel, and brand story.
Together with Brouwhoeve, we look at recipes, brewing, bottling, and production, while ensuring that design,
label, and packaging carry the same appearance.
This results in a private label beer that is consistent from the initial idea to the ready-to-sell presentation.
A beer brand that stands out on the shelf
The beer market is broad and competitive. A can, bottle, or beer packaging must immediately make clear who the brand is intended for and why someone would choose your beer. That’s why we translate the beer concept into a recognizable visual identity, label style, and packaging that fits the beer style, target audience, and sales environment.
Beer label & can design
We develop a visual style that fits the character of the beer: artisanal, modern, fresh, bold, premium, or distinctive.
Can, bottle & packaging
We align shape, material, label, box, multipack, or gift set with the desired brand experience.
Brand story
From naming to small details on the label: the story behind the beer must be recognizable and credible.
Beer style, flavor profile & recipe
The taste of beer is determined by choices in style, malt, hops, yeast, alcohol percentage, bitterness, color, and mouthfeel. Together with Brouwhoeve, we translate your brand idea into a suitable beer style and recipe base.
Beer style:
We determine whether your beer should feel fresh, hoppy, malty, blonde, dark, fruity, strong, or accessible.
Recipe:
Together with Brouwhoeve, we look at ingredients, balance, and production possibilities.
Tasting & refining:
With tasting moments, the beer concept can be further refined before it goes into production.
The experience: glass, serve, and presentation
A beer brand lives not only on the label but also in the moment it is poured or opened. Glass choice, serving moment, packaging, hospitality presentation, and retail appearance determine how your beer is experienced.
Hospitality & draft experience
We help brainstorm how your beer is presented in hospitality venues, at events, or during tastings.
Retail & multipacks
For sales in stores, webshops, or as corporate gifts, we look at cans, bottles, boxes, trays, multipacks, or gift sets.
Brand experience:
From first impression to first sip: everything must fit the character of your private label beer.
This way, your beer not only gets a flavor profile but also a recognizable experience around the brand.
Our Expertise in Beer Packaging
Een gedeelte met eigenschappen benadrukt de belangrijkste kenmerken van je product, waardoor bezoekers worden aangetrokken en conversies worden gestimuleerd.
Custom Labeling: We advise on materials that are resistant to moisture and cooling, with finishes that emphasize the artisanal character.
Unique Bottles & Cans: We assist in choosing between glass or can and ensure a design that appeals to the right target audience.
Multi-packs & Gift Sets: Design of cardboard carriers, crates, or luxury gift packaging that increases sales value.
Storytelling:We build a brand story around your beer, from naming to the smallest details on the label.
Why choose Newspirits for your beer?
Design that Sells:We understand the psychology behind beer labels and ensure that your brand is instantly recognizable.
Technical Perfection:We combine creativity with knowledge of printing techniques and materials suitable for the beer sector.
Total Concept:In collaboration with our partner Brouwhoeve, we can even assist in developing the perfect recipe for your private label beer.
From Craft Brew to Iconic Beer Brand.
Bier is meer dan alleen een dorstlesser; het is een verhaal in een fles. Bij NEWSPIRITS vertalen we de passie van het brouwen naar een visuele identiteit die opvalt in een overvol schap. Of het nu gaat om een stoere Craft Beer look of een elegant premium pilsener, wij creëren de verpakking die uitnodigt tot de eerste slok.
Examples of beer concepts
Inspiratie & portfolio
Ready to put your beer on the map?
From beer style and recipe to can, bottle, label, packaging, and production through Brouwhoeve.
NewSpirits helps you professionally develop your beer concept.