Newspirits & Brouwhoeve
Where Design and Distillate Come Together
Newspirits & Brouwhoeve
Where brand strategy, design, and beverage production come together.
NewSpirits develops the brand identity, bottle presentation, labels, and packaging. Brouwhoeve takes care of the content:
recipe, flavor development, bottling, and production. Together, we create a private label beverage brand that is right both inside and out.
NewSpirits develops the brand identity, bottle presentation, labels, and packaging. Brouwhoeve takes care of the content:
recipe, flavor development, bottling, and production. Together, we create a private label beverage brand that is right both inside and out.
Two areas of expertise, one clear route
A successful beverage brand needs two foundations: an unforgettable appearance and a top-quality liquid.
By combining the strengths of Newspirits and Brouwhoeve, we offer a unique total concept.
We transform your ambition into a tangible, market-ready product.
The outside tells the story, the inside proves it.
What this collaboration means for you
One clear route:
You don't have to coordinate separately between design, packaging, recipe, and production. We bring the most important decisions together early in the process.
Brand and content aligned:
The brand story, flavor profile, bottle, label, and packaging are not developed in isolation, but as one cohesive whole.
Production expertise via Brouwhoeve:
For the recipe, distillate, flavor development, bottling, and production, we partner with Brouwhoeve.
Retail-ready presentation:
NewSpirits ensures your private label beverage brand looks professional and is ready for hospitality, retail, events, or gifting.
The division of roles
NewSpirits
NewSpirits develops the outside of the brand: positioning, name, brand story, logo, label, bottle presentation, packaging, and visual style.
Brouwhoeve
Brouwhoeve focuses on the contents of the bottle: base spirit, recipe, flavor direction, distillate, bottling, and production.
Together
By connecting these two roles early on, a beverage brand is created where flavor, appearance, and production align better.
The Perfect Synergy between Outside and Inside.
A successful beverage brand needs two foundations: an unforgettable appearance and a top-quality liquid. By combining the strengths of NewSpirits and Brouwhoeve, we offer a unique total concept. We transform your ambition into a tangible, market-ready product.
What this collaboration means for you
Complete Relief: You don't have to switch between a design studio and a distillery; we manage the entire process from initial sketch to filled bottle.
Design that Sells: NewSpirits creates the visual identity, from iconic labels to luxury packaging that stands out on the shelf.
Masterful Liquids:Brouwhoeve brings years of experience in artisan distilling of award-winning recipes for your private label.
Ready-to-Market: We deliver a complete end product, including storytelling and packaging, ready for distribution to your customers.
Which private label drink do you want to develop?
Whether you are thinking of gin, rum, vodka, liqueur, beer, genever, whisky, or cognac: each drink concept requires its own flavor profile, appearance, and presentation.
Select your category and discover the possibilities for recipes and branding:
The liquid foundation of your brand
Every successful brand starts with a superior product. In close collaboration withBrouwhoeve, our partner and artisanal distillery, we offer the opportunity to select high-quality drinks for your project. You choose the category, we provide the perfect recipe and theaward-winning design.
Select your category and discover the possibilities for recipes and branding:
GIN
RUM
GENEVER
VODKA
WHISKY
LIQUEURS
BEER
COGNAC
Discover Brouwhoeve:
How We Collaborate
1
Concept &
Strategy
We determine the target audience, brand position, drink category, and desired appearance.
2
Flavor Direction & Product Basis
Together with Brouwhoeve, we look at the recipe, drink style, flavor profile, and production possibilities.
3
Design &
Packaging
We determine the target audience, brand position, drink category, and desired appearance.
4
Production & Sales-Ready Presentation
Brouwhoeve takes care of the production side. NewSpirits ensures that the presentation, packaging, and brand image align with the final product.
How We Collaborate
1
Concept & Strategy
Together we determine the positioning of your brand and the desired flavor profiles.
2
Creative Development
While Brouwhoeve refines the perfect recipe, Newspirits designs packaging that tells the story of the drink.
3
Production & Realization
We coordinate the printing of the labels, the purchasing of the bottles, and the filling of the drink.
4
Launch
You will receive a high-quality product that can conquer the market immediately.
Ready to shape your private label beverage brand?
Do you have a drink idea, flavor direction, or existing concept? NewSpirits helps you to professionally establish the brand, the bottle presentation, and
packaging. For recipes, bottling, and production, we collaborate with Brouwhoeve.