Cheval d’Or Cognac: a private cognac label with French origin and NewSpirits branding
With Cheval d’Or Cognac, NewSpirits demonstrates how a proprietary spirits brand can be developed in a category where origin, craftsmanship, and regulations are extra important. Cognac is not a generic brandy, but a protected geographical indication. A true Cognac can only come from the Cognac region and must comply with strict rules regarding origin, maturation, and alcohol percentage. According to official Cognac information, Cognac can only be sold after a minimum of two years of maturation in oak casks and must contain a minimum of 40% alcohol.
For this case, Brouwhoeve collaborated with Philbert Cognac in France. This partnership is special because it allowed Brouwhoeve to develop and present its own genuine Cognac under its own brand name: Cheval d’Or. NewSpirits took the lead in the brand concept, visual identity, bottle presentation, label, positioning, and commercial execution.
The result is a Cheval d’Or VSOP Cognac at 40%, positioned as Brouwhoeve's own premium cognac label. The product information notes a blend of Ugni Blanc, Colombard, and Folle Blanche from Fins Bois, Petite Champagne, and Grande Champagne, which ensures a rich and layered profile.
Cheval d’Or Cognac: a private cognac label with French origin and NewSpirits branding
With Cheval d’Or Cognac, NewSpirits demonstrates how a proprietary spirits brand can be developed in a category where origin, craftsmanship, and regulations are extra important. Cognac is not a generic brandy, but a protected geographical indication. A true Cognac can only come from the Cognac region and must comply with strict rules regarding origin, maturation, and alcohol percentage. According to official Cognac information, Cognac can only be sold after a minimum of two years of maturation in oak casks and must contain a minimum of 40% alcohol.
For this case, worked Brouwhoeve together withPhilbert Cognacin France. This collaboration is special because Brouwhoeve was able to develop and present its own authentic Cognac under its own brand name: Cheval d’Or. Newspirits was leading in the brand concept, visual identity, bottle presentation, label, positioning, and commercial translation.
The result is a Cheval d’Or VSOP Cognac of40%, positioned as a premium cognac label of Brouwhoeve. The product information mentions a blend of Ugni Blanc, Colombard, and Folle Blanche from Fins Bois, Petite Champagne, and Grande Champagne, which provides a rich and layered profile.
The starting point
A private Cognac, not just an ordinary brandy
For many brands, developing a private gin, rum, or liqueur is relatively simple. Cognac is
different. The name Cognac is protected and linked to a specific region,
production method, and aging. This makes developing a private cognac label more complex,
but also more valuable.
ForBrouwhoeve, this was exactly the appeal. A private Cognac does not
just mean a bottle of liquor with a label. It means collaborating with a producer in
France, working within the rules of the appellation, and simultaneously developing a brand identity
that fits withBrouwhoeveandNewSpirits.
The nameCheval d’Orgives the Cognac a classic, French, and luxurious appearance. “Cheval”
refers to horse, strength, and elegance. “Or” refers to gold, aging, warmth, and value.
Samen ontstaat een merknaam die goed past bij een amberkleurige, gerijpte Cognac met
een premium uitstraling.
The starting point
For many brands, developing their own gin, rum, or liqueur is relatively straightforward. Cognac is different. The name Cognac is protected and linked to a specific region, production method, and maturation process. This makes developing a proprietary cognac label more complex, but also more valuable.
For Brouwhoeve, this was precisely the appeal. Having its own Cognac does not just mean a bottle of liquor with a label. It means collaborating with a producer in France, working within the rules of the appellation, and at the same time developing a brand identity that fits Brouwhoeve and NewSpirits.
A unique Cognac, not just ordinary brandy
The name Cheval d’Or gives the Cognac a classic, French, and luxurious appearance. “Cheval” refers to horse, strength, and elegance. “Or” refers to gold, maturation, warmth, and value.
Together, this creates a brand name that fits well with an amber-colored, matured Cognac with a premium look.
The collaboration
with Philbert Cognac
For the content workedBrouwhoevetogether withPhilbert Cognac in France. Philbert presents itself as a contemporary Cognac producer that combines tradition and innovation. On the official website, Philbert states that they make Cognacs that reflect the spirit of their time and that the Philbert Brothers stand behind the brand.
The official Philbert page also mentions that Xavier distills in Étriac and Pierre-Olivier in Touzac. This firmly roots Philbert in theCognac region, with production and craftsmanship on site. Philbert also describes its method as artisanal and local, with production at two locations and a strong connection to the authenticity of the Cognac terroir.
For Brouwhoeve and NewSpirits, this collaboration was essential. You can only credibly develop your own cognac label when the content is right. Philbert brought the French cognac knowledge, the eaux-de-vie, the aging, and the blending craftsmanship.Brouwhoevebrought the ambition to carry its own Cognac. Newspirits translated this into a professional brand concept.
The collaboration
with Philbert Cognac
For the contents, Brouwhoeve collaborated with Philbert Cognac in France. Philbert presents itself as a contemporary Cognac producer that combines tradition and innovation. On the official website, Philbert states that they make Cognacs that reflect the spirit of their time and that the Philbert Brothers stand behind the brand.
The official Philbert page also mentions that Xavier distills in Étriac and Pierre-Olivier in Touzac. This firmly roots Philbert in theCognac region, with production and craftsmanship on site. Philbert also describes its method as artisanal and local, with production at two locations and a strong connection to the authenticity of the Cognac terroir.
For Brouwhoeve and NewSpirits, this collaboration was essential. You can only credibly develop your own cognac label when the content is right. Philbert brought the French cognac knowledge, the eaux-de-vie, the aging, and the blending craftsmanship.Brouwhoevebrought the ambition to carry its own Cognac. Newspirits translated this into a professional brand concept.
The role of Newspirits
Brand, bottle, label, and total concept
NewSpirits was leading in this project. The strength of NewSpirits lies in developing drink concepts that go beyond just the contents of the bottle. Especially with Cognac, everything must be right: name, story, origin, appearance, label, bottle, packaging, online presentation, and commercial positioning.
None
For Cheval d’Or Cognac this meant a total approach in which French origin and Brouwhoeve identitycoming together.
Newspirits begeleidde onder meer:
- Brand concept and positioning
- Name application Cheval d’Or
- Brand Design
- Color and style direction
- Bottle choice and bottle presentation
- Label design
- Premium appearance
- Packaging direction
- Product story and origin story
- Commercial applicability
- Webshop and SEO positioning
The role of NewSpirits was to present Cheval d’Or not just as Cognac, but as a brand. A dedicated cognac label must inspire trust. The consumer must feel at a glance that the product is authentic, that the origin is correct, and that the presentation matches the quality of the drink.
That is why a look with classic premium codes was chosen: gold, warmth,
French elegance, clear naming, and a product story in which origin and
collaboration are central.
The role of Newspirits
Brand, bottle, label, and total concept
NewSpiritswas leading in this project. The strength ofNewSpiritslies in developing drink concepts that go beyond just the contents of the bottle. Especially with Cognac, everything must be right: name, story, origin, appearance, label, bottle, packaging, online presentation, and commercial positioning. None ForCheval d’Or Cognacmeant a total approach in which French origin andBrouwhoeve identitycoming together.
Newspirits guided among others:
- Brand concept and positioning
- Name application Cheval d’Or
- Brand Design
- Color and style direction
- Bottle choice and bottle presentation
- Label design
- Premium appearance
- Packaging direction
- Product story and origin story
- Commercial applicability
- Webshop and SEO positioning
The role of NewSpirits was to present Cheval d’Or not just as Cognac, but as a brand. A dedicated cognac label must inspire trust. The consumer must feel at a glance that the product is authentic, that the origin is correct, and that the presentation matches the quality of the drink.
That is why a look with classic premium codes was chosen: gold, warmth,
French elegance, clear naming, and a product story in which origin and
collaboration are central.
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The role of Brouwhoeve: collaboration, selection, and brand development
Brouwhoeve played a central role as initiator and owner of the product concept. The ambition was clear: to develop their own genuine Cognac, not a generic brandy or an inspired spirit. By collaborating with Philbert Cognac, Brouwhoeve gained access to French cognac expertise and a product that can be legally and qualitatively presented as Cognac.
On the Brouwhoeve page about Cheval d’Or, the collaboration with Philbert is explicitly mentioned as a project where art, design, nature, and Cognac come together. Cheval d’Or is also described as a VSOP Supérieur that stems from stories, craftsmanship, and innovation.
Brouwhoeve guarded the product direction and commercial application. NewSpirits translated this into brand and presentation. Philbert contributed the French cognac base and expertise. By bringing these three lines together, a proprietary Cognac with a clear story was created.
The role of Brouwhoeve: collaboration, selection, and brand development
Brouwhoeve played a central role as initiator and owner of the product concept. The ambition was clear: to develop their own genuine Cognac, not a generic brandy or an inspired spirit. By collaborating with Philbert Cognac, Brouwhoeve gained access to French cognac expertise and a product that can be legally and qualitatively presented as Cognac.
On the Brouwhoeve page about Cheval d’Or, the collaboration with Philbert is explicitly mentioned as a project where art, design, nature, and Cognac come together. Cheval d’Or is also described as a VSOP Supérieur that stems from stories, craftsmanship, and innovation.
Brouwhoeve guarded the product direction and commercial application. NewSpirits translated this into brand and presentation. Philbert contributed the French cognac base and expertise. By bringing these three lines together, a proprietary Cognac with a clear story was created.
Cheval d’Or Cognac: the product
Cheval d’Or Cognac is a VSOP Cognac with 40% alcohol. The available product information states a volume of 0.50 liters and describes the profile as rustic, sweet, and spicy. The Cognac is described as round in the mouth, with a blend of Ugni Blanc, Colombard, and Folle Blanche from Fins Bois, Petite Champagne, and Grande Champagne.
The English Brouwhoeve site mentions Cheval d’Or VSOP Cognac and describes a cask-finish approach using reused Sauternes and Oloroso Sherry wine barrels. This gives the Cognac an interesting extra story: classic French origin, complemented by a modern finishing approach that can add extra depth, roundness, and complexity.
- Authentic French Cognac
- Collaboration with Philbert Cognac
- VSOP classification
- Blend of classic cognac grapes
- Origin from multiple Cognac crus
- Brouwhoeve initiative
- Newspirits branding and positioning
- Premium look
Cheval d’Or Cognac: the product
Cheval d’Or Cognac is a VSOP Cognac with 40% alcohol. The available product information states a volume of 0.50 liters and describes the profile as rustic, sweet, and spicy. The Cognac is described as round in the mouth, with a blend of Ugni Blanc, Colombard, and Folle Blanche from Fins Bois, Petite Champagne, and Grande Champagne.
The English Brouwhoeve site mentions Cheval d’Or VSOP Cognac and describes a cask-finish approach using reused Sauternes and Oloroso Sherry wine barrels. This gives the Cognac an interesting extra story: classic French origins, complemented by a modern finishing approach that can add extra depth, roundness, and complexity.
- Authentic French Cognac
- Collaboration with Philbert Cognac
- VSOP classification
- Blend of classic cognac grapes
- Origin from multiple Cognac crus
- Brouwhoeve initiative
- Newspirits branding and positioning
- Premium look
Why VSOP is important
The designation VSOP stands for Very Superior Old Pale. In Cognac, this means that the youngest eau-de-vie in the blend has aged for at least four years. The official Cognac information states that “Very Superior Old Pale” belongs to the category of at least four years of aging.
This makes VSOP interesting for its own cognac label. It is more accessible than a very old XO, but clearly more mature and richer than a young VS. For Cheval d’Or, VSOP fits well with the positioning: premium, round, layered, and suitable for sipping neat, but also broad enough for a larger audience.
Why VSOP is important
The designation VSOP stands for Very Superior Old Pale. In Cognac, this means that the youngest eau-de-vie in the blend has aged for at least four years. The official Cognac information states that “Very Superior Old Pale” belongs to the category of at least four years of aging.
This makes VSOP interesting for its own cognac label. It is more accessible than a very old XO, but clearly more mature and richer than a young VS. For Cheval d’Or, VSOP fits well with the positioning: premium, round, layered, and suitable for sipping neat, but also broad enough for a larger audience.
Making of: from French Cognac to own brand label
The development of Cheval d’Or did not start in its own still in Spain, but in collaboration with a French Cognac producer. This requires a different approach than with gin, rum, or liqueur. In Cognac, a large part of the value lies in the origin. The distillate, the region, the barrels, the aging, and the blend must be right. The task of Newspirits was to translate this substantive story into a strong own brand label for Brouwhoeve.
Determining origin and collaboration
The first step was finding the right producer. For a true Cognac, collaboration with a producer in the Cognac region is necessary. Philbert Cognac fits well with this ambition through the combination of craftsmanship, local production, contemporary
appearance, and willingness to think along in a distinctive project.
The collaboration made it possible to develop a Cognac that feels both authentic
and unique. Authentic due to its French origin and cognac production. Unique because of the
name Cheval d’Or, the Brouwhoeve positioning, and the brand design of NewSpirits.
The blend and style direction
Cheval d’Or is built as a blend with classic cognac grapes. The product information mentionsUgni Blanc, Colombard, and Folle Blancheas grape varieties. This combination provides the blend with different layers: freshness, fruit, floral nuances, structure, and aging potential.
The origin fromFins Bois, Petite Champagne, and Grande Champagneis also relevant.
These crus each contribute to the profile in their own way. Grande Champagne and Petite
Champagne are known for fine, elegant eaux-de-vie with aging potential, while Fins
Bois can often provide rounder, fruitier components.
For Cheval d’Or, the goal was a style that is round, rich, and accessible, with enough depth
for cognac lovers and enough softness for new drinkers.
Aging and barrel character
Cognac must age in oak barrels. This aging is essential for color, aroma, texture, and complexity. During aging, the eau-de-vie develops notes of wood, vanilla, dried fruit, spices, and a softer alcohol structure.
For Cheval d’Or, the finishing approach also plays a role. The Brouwhoeve site mentions reused Sauternes and Oloroso Sherry wine barrels as part of the flavor story.
This combination gives Cheval d’Or a modern twist. Sauternes can evoke associations with honey, apricot, and soft dessert wine richness. Oloroso Sherry can contribute to nuttiness, dried fruit, depth, and spicy warmth. Together, they give the Cognac extra roundness and tension.
Brand design and identity
After choosing the content, Cheval d’Or needed to develop its own identity. A Cognac often has a classic appearance, but Newspirits wanted to avoid the product feeling outdated or distant.
The design direction had to balance between:
- French elegance
- Classic Cognac codes
- Brouwhoeve identity
- Premium appearance
- Modern readability
- Clear brand name
- Cadeau value
- Shelf trust
The name Cheval d’Or became the anchor point of the visual identity. From that name, Newspirits could work with gold, wood, strength, elegance, and classic French associations.
Bottle, label, and presentation
In Cognac, bottle presentation is very important. A good Cognac should feel premium even before the bottle is opened. The label must communicate directly: this is a serious drink with origin, aging, and story.
Therefore, Newspirits developed a presentation in which Cheval d’Or is recognizable as its own label. The label needed to allow space for the name, the category Cognac, the VSOP designation, and the premium appearance.
Important design points:
- clear naming of Cheval d’Or
- premium gold and amber accents
- classic yet fresh typography
- clear category: Cognac
- visible VSOP positioning
- origin story as a supporting layer
- suitable for webshop and physical sales
Determining origin and collaboration
The first step was finding the right producer. For a true Cognac, collaboration with a producer in the Cognac region is necessary. Philbert Cognac fits well with this ambition through the combination of craftsmanship, local production, contemporary
appearance, and willingness to think along in a distinctive project.
The collaboration made it possible to develop a Cognac that feels both authentic
and unique. Authentic due to its French origin and cognac production. Unique because of the
name Cheval d’Or, the Brouwhoeve positioning, and the brand design of NewSpirits.
The blend and style direction
Cheval d’Or is built as a blend with classic cognac grapes. The product information mentionsUgni Blanc, Colombard, and Folle Blancheas grape varieties. This combination provides the blend with different layers: freshness, fruit, floral nuances, structure, and aging potential.
The origin fromFins Bois, Petite Champagne, and Grande Champagneis also relevant.
These crus each contribute to the profile in their own way. Grande Champagne and Petite
Champagne are known for fine, elegant eaux-de-vie with aging potential, while Fins
Bois can often provide rounder, fruitier components.
For Cheval d’Or, the goal was a style that is round, rich, and accessible, with enough depth
for cognac lovers and enough softness for new drinkers.
Aging and barrel character
Cognac must age in oak barrels. This aging is essential for color, aroma, texture, and complexity. During aging, the eau-de-vie develops notes of wood, vanilla, dried fruit, spices, and a softer alcohol structure.
For Cheval d’Or, the finishing approach also plays a role. The Brouwhoeve site mentions reused Sauternes and Oloroso Sherry wine barrels as part of the flavor story.
This combination gives Cheval d’Or a modern twist. Sauternes can evoke associations with honey, apricot, and soft dessert wine richness. Oloroso Sherry can contribute to nuttiness, dried fruit, depth, and spicy warmth. Together, they give the Cognac extra roundness and tension.
Brand design and identity
After choosing the content, Cheval d’Or needed to develop its own identity. A Cognac often has a classic appearance, but Newspirits wanted to avoid the product feeling outdated or distant.
The design direction had to balance between:
- French elegance
- Classic Cognac codes
- Brouwhoeve identity
- Premium appearance
- Modern readability
- Clear brand name
- Cadeau value
- Shelf trust
The name Cheval d’Or became the anchor point of the visual identity. From that name, Newspirits could work with gold, wood, strength, elegance, and classic French associations.
Bottle, label, and presentation
In Cognac, bottle presentation is very important. A good Cognac should feel premium even before the bottle is opened. The label must communicate directly: this is a serious drink with origin, aging, and story.
Therefore, Newspirits developed a presentation in which Cheval d’Or is recognizable as its own label. The label needed to allow space for the name, the category Cognac, the VSOP designation, and the premium appearance.
Important design points:
- clear naming of Cheval d’Or
- premium gold and amber accents
- classic yet fresh typography
- clear category: Cognac
- visible VSOP positioning
- origin story as a supporting layer
- suitable for webshop and physical sales
Determining origin and collaboration
The first step was finding the right producer. For a true Cognac, collaboration with a producer in the Cognac region is necessary. Philbert Cognac fits well with this ambition through the combination of craftsmanship, local production, contemporary
appearance, and willingness to think along in a distinctive project.
The collaboration made it possible to develop a Cognac that feels both authentic
and unique. Authentic due to its French origin and cognac production. Unique because of the
name Cheval d’Or, the Brouwhoeve positioning, and the brand design of NewSpirits.
The blend and style direction
Cheval d’Or is built as a blend with classic cognac grapes. The product information mentionsUgni Blanc, Colombard, and Folle Blancheas grape varieties. This combination provides the blend with different layers: freshness, fruit, floral nuances, structure, and aging potential.
The origin fromFins Bois, Petite Champagne, and Grande Champagneis also relevant.
These crus each contribute to the profile in their own way. Grande Champagne and Petite
Champagne are known for fine, elegant eaux-de-vie with aging potential, while Fins
Bois can often provide rounder, fruitier components.
For Cheval d’Or, the goal was a style that is round, rich, and accessible, with enough depth
for cognac lovers and enough softness for new drinkers.
Aging and barrel character
Cognac must age in oak barrels. This aging is essential for color, aroma, texture, and complexity. During aging, the eau-de-vie develops notes of wood, vanilla, dried fruit, spices, and a softer alcohol structure.
For Cheval d’Or, the finishing approach also plays a role. The Brouwhoeve site mentions reused Sauternes and Oloroso Sherry wine barrels as part of the flavor story.
This combination gives Cheval d’Or a modern twist. Sauternes can evoke associations with honey, apricot, and soft dessert wine richness. Oloroso Sherry can contribute to nuttiness, dried fruit, depth, and spicy warmth. Together, they give the Cognac extra roundness and tension.
Brand design and identity
After choosing the content, Cheval d’Or needed to develop its own identity. A Cognac often has a classic appearance, but Newspirits wanted to avoid the product feeling outdated or distant.
The design direction had to balance between:
- French elegance
- Classic Cognac codes
- Brouwhoeve identity
- Premium appearance
- Modern readability
- Clear brand name
- Cadeau value
- Shelf trust
The name Cheval d’Or became the anchor point of the visual identity. From that name, Newspirits could work with gold, wood, strength, elegance, and classic French associations.
Bottle, label, and presentation
In Cognac, bottle presentation is very important. A good Cognac should feel premium even before the bottle is opened. The label must communicate directly: this is a serious drink with origin, aging, and story.
Therefore, Newspirits developed a presentation in which Cheval d’Or is recognizable as its own label. The label needed to allow space for the name, the category Cognac, the VSOP designation, and the premium appearance.
Important design points:
- clear naming of Cheval d’Or
- premium gold and amber accents
- classic yet fresh typography
- clear category: Cognac
- visible VSOP positioning
- origin story as a supporting layer
- suitable for webshop and physical sales
Making of: from French Cognac to own brand label
The development of Cheval d’Or did not start in its own still in Spain, but in collaboration with a French Cognac producer. This requires a different approach than with gin, rum, or liqueur. In Cognac, a large part of the value lies in the origin. The distillate, the region, the barrels, the aging, and the blend must be right. The task of Newspirits was to translate this substantive story into a strong own brand label for Brouwhoeve.
Determining origin and collaboration
The first step was finding the right producer. For a true Cognac, collaboration with a producer in the Cognac region is necessary. Philbert Cognac fits well with this ambition through the combination of craftsmanship, local production, contemporary
appearance, and willingness to think along in a distinctive project.
The collaboration made it possible to develop a Cognac that feels both authentic
and unique. Authentic due to its French origin and cognac production. Unique because of the
name Cheval d’Or, the Brouwhoeve positioning, and the brand design of NewSpirits.
The blend and style direction
Cheval d’Or is built as a blend with classic cognac grapes. The product information mentionsUgni Blanc, Colombard, and Folle Blancheas grape varieties. This combination provides the blend with different layers: freshness, fruit, floral nuances, structure, and aging potential.
The origin fromFins Bois, Petite Champagne, and Grande Champagneis also relevant.
These crus each contribute to the profile in their own way. Grande Champagne and Petite
Champagne are known for fine, elegant eaux-de-vie with aging potential, while Fins
Bois can often provide rounder, fruitier components.
For Cheval d’Or, the goal was a style that is round, rich, and accessible, with enough depth
for cognac lovers and enough softness for new drinkers.
Aging and barrel character
Cognac must age in oak barrels. This aging is essential for color, aroma, texture, and complexity. During aging, the eau-de-vie develops notes of wood, vanilla, dried fruit, spices, and a softer alcohol structure.
For Cheval d’Or, the finishing approach also plays a role. The Brouwhoeve site mentions reused Sauternes and Oloroso Sherry wine barrels as part of the flavor story.
This combination gives Cheval d’Or a modern twist. Sauternes can evoke associations with honey, apricot, and soft dessert wine richness. Oloroso Sherry can contribute to nuttiness, dried fruit, depth, and spicy warmth. Together, they give the Cognac extra roundness and tension.
Brand design and identity
After choosing the content, Cheval d’Or needed to develop its own identity. A Cognac often has a classic appearance, but Newspirits wanted to avoid the product feeling outdated or distant.
The design direction had to balance between:
- French elegance
- Classic Cognac codes
- Brouwhoeve identity
- Premium appearance
- Modern readability
- Clear brand name
- Cadeau value
- Shelf trust
The name Cheval d’Or became the anchor point of the visual identity. From that name, Newspirits could work with gold, wood, strength, elegance, and classic French associations.
Bottle, label, and presentation
In Cognac, bottle presentation is very important. A good Cognac should feel premium even before the bottle is opened. The label must communicate directly: this is a serious drink with origin, aging, and story.
Therefore, Newspirits developed a presentation in which Cheval d’Or is recognizable as its own label. The label needed to allow space for the name, the category Cognac, the VSOP designation, and the premium appearance.
Important design points:
- clear naming of Cheval d’Or
- premium gold and amber accents
- classic yet fresh typography
- clear category: Cognac
- visible VSOP positioning
- origin story as a supporting layer
- suitable for webshop and physical sales
Aroma and flavor profile
Appearance
Clear amber with gold-brown reflections. The color matches the aging in oak and the warm, rich appearance of Cognac.
Aroma
On the nose, Cheval d’Or opens with ripe fruit, soft spices, and warm wood tones. Think of dried apricot, raisin, honey, vanilla, and subtle nuttiness. The influence of Sauternes and Oloroso adds extra complexity, with a soft dessert wine-like roundness and light sherry-like depth.
Taste
The initial taste is round, soft, and lightly sweet. Then notes of dried fruit, vanilla, oak, spiciness, and soft caramel emerge. The blend of Ugni Blanc, Colombard, and Folle Blanche provides freshness and structure, while the aging and finishing contribute warmth, softness, and length.
Finish
The finish is warm, elegant, and spicy. Honey, wood, dried fruit, and a subtle nutty note linger beautifully.
Character
Cheval d’Or is an accessible yet layered VSOP Cognac. Round, lightly sweet, spicy, and refined. A Cognac for lovers of French classics, but also for drinkers who want to discover a unique Brouwhoeve label with a true origin story.
Aroma and flavor profile
Appearance
Clear amber with gold-brown reflections. The color matches the aging in oak and the warm, rich appearance of Cognac.
Aroma
On the nose, Cheval d’Or opens with ripe fruit, soft spices, and warm wood tones. Think of dried apricot, raisin, honey, vanilla, and subtle nuttiness. The influence of Sauternes and Oloroso adds extra complexity, with a soft dessert wine-like roundness and light sherry-like depth.
Taste
The initial taste is round, soft, and lightly sweet. Then notes of dried fruit, vanilla, oak, spiciness, and soft caramel emerge. The blend of Ugni Blanc, Colombard, and Folle Blanche provides freshness and structure, while the aging and finishing contribute warmth, softness, and length.
Finish
The finish is warm, elegant, and spicy. Honey, wood, dried fruit, and a subtle nutty note linger beautifully.
Character
Cheval d’Or is an accessible yet layered VSOP Cognac. Round, lightly sweet, spicy, and refined. A Cognac for lovers of French classics, but also for drinkers who want to discover a unique Brouwhoeve label with a true origin story.
Serving tips and food pairing
Cheval d’Or Cognac is best enjoyed when sipped slowly. Serve it at room temperature in a tulip-shaped glass or cognac glass.
Serving tips and food pairing
Cheval d’Or Cognac is best enjoyed when sipped slowly. Serve it at room temperature in a tulip-shaped glass or cognac glass.
Neat
Drink Cheval d’Or neat and let it breathe in the glass for a few minutes. This allows the notes of fruit, wood, vanilla, and spices to come forward more prominently.
With a small ice cube
For those who prefer a softer serve, a small ice cube can slightly open up and refresh the Cognac. It’s better not to use a large amount of ice, as it can mute the aromas.
In a premium cocktail
VSOP Cognac is also suitable for classic cocktails such as Sidecar, French Connection, or a Cognac Old Fashioned. Cheval d’Or is particularly suited for cocktails where the round, fruity, and spicy notes can remain prominent.
Food pairing
Cheval d’Or pairs well with:
- Dark chocolate
- Crème Brûlée
- Dried figs
- Almonds
- Walnuts
- Blue cheese
- Foie Gras
- Apple or apricot tart
- Coffee
- Cigar moments for enthusiasts
Neat
Drink Cheval d’Or neat and let it breathe in the glass for a few minutes. This allows the notes of fruit, wood, vanilla, and spices to come forward more prominently.
With a small ice cube
For those who prefer a softer serve, a small ice cube can slightly open up and refresh the Cognac. It’s better not to use a large amount of ice, as it can mute the aromas.
In a premium cocktail
VSOP Cognac is also suitable for classic cocktails such as Sidecar, French Connection, or a Cognac Old Fashioned. Cheval d’Or is particularly suited for cocktails where the round, fruity, and spicy notes can remain prominent.
Food pairing
Cheval d’Or pairs well with:
- Dark chocolate
- Crème Brûlée
- Dried figs
- Almonds
- Walnuts
- Blue cheese
- Foie Gras
- Apple or apricot tart
- Coffee
- Cigar moments for enthusiasts
The end result: a true Cognac with a premium appearance
Cheval d’Or Cognac demonstrates how NewSpirits and Brouwhoeve can develop a proprietary label together in a category where authenticity and regulations carry significant weight.
For Brouwhoeve, Cheval d’Or is special because it is a genuine, proprietary Cognac developed through collaboration with a French producer in the Cognac region. For NewSpirits, it represents a strong portfolio case where brand strategy, brand design, bottle presentation, label, and commercial positioning come together. For Philbert Cognac, it is a collaboration that connects French cognac expertise with a new brand concept.
Cheval d’Or is therefore not a generic brandy with a nice label. It is a unique cognac label with French origins, Brouwhoeve signature, and Newspirits branding.
The end result: a true Cognac with a premium appearance
Cheval d’Or Cognac demonstrates how NewSpirits and Brouwhoeve can develop a proprietary label together in a category where authenticity and regulations carry significant weight.
For Brouwhoeve, Cheval d’Or is special because it is a genuine, proprietary Cognac developed through collaboration with a French producer in the Cognac region. For NewSpirits, it represents a strong portfolio case where brand strategy, brand design, bottle presentation, label, and commercial positioning come together. For Philbert Cognac, it is a collaboration that connects French cognac expertise with a new brand concept.
Cheval d’Or is therefore not a generic brandy with a nice label. It is a unique cognac label with French origins, Brouwhoeve signature, and Newspirits branding.
Also looking to develop your own Cognac or premium spirit?
This case study shows howNewSpiritshelps brands, retailers, hospitality entrepreneurs, and distilleries develop their own premium spirits.
From the first idea to the brand story, from bottle and label to origin, collaboration, flavor profile, and commercial positioning: each component is tailored to the brand, the target audience, and the sales environment.
- Private label cognac
- Developing your own cognac label
- Cognac with your own bottle and label
- Premium Spirit Brand Design
- Label and packaging
- Origin story and storytelling
- Collaboration with producers
- Webshop and SEO content
- Commercial launch
Your own Cognac or premium spirit can be used as a brand product, corporate gift, hospitality product, retail concept, gift item, limited edition, or private label spirit.
Do you also want to develop your own Cognac, brandy, or premium spirit? NewSpirits collaborates from the first idea to the final product.
Also looking to develop your own Cognac or premium spirit?
This case study shows howNewSpiritshelps brands, retailers, hospitality entrepreneurs, and distilleries develop their own premium spirits.
From the first idea to the brand story, from bottle and label to origin, collaboration, flavor profile, and commercial positioning: each component is tailored to the brand, the target audience, and the sales environment.
- Private label cognac
- Developing your own cognac label
- Cognac with your own bottle and label
- Premium Spirit Brand Design
- Label and packaging
- Origin story and storytelling
- Collaboration with producers
- Webshop and SEO content
- Commercial launch
Your own Cognac or premium spirit can be used as a brand product, corporate gift, hospitality product, retail concept, gift item, limited edition, or private label spirit.
Do you also want to develop your own Cognac, brandy, or premium spirit? NewSpirits collaborates from the first idea to the final product.
Short summary for the top or bottom of the page
Cheval d’Or Cognac is a proprietary portfolio case of Newspirits and Brouwhoeve. Brouwhoeve developed this Cognac in collaboration with Philbert Cognac in France. As a result, Cheval d’Or is not an ordinary brandy, but a true Cognac with French origin.
Newspirits was leading in brand concept, brand design, bottle presentation, label, and commercial positioning. The Cognac is a VSOP of 40%, made as a blend of Ugni Blanc, Colombard, and Folle Blanche from Fins Bois, Petite Champagne, and Grande Champagne. The result is a round, slightly sweet and spicy Cognac with notes of dried fruit, honey, vanilla, wood, and subtle nuttiness.
Cheval d’Or Cognac
Cheval d’Or Cognac is a proprietary portfolio case of Newspirits and Brouwhoeve. Brouwhoeve developed this Cognac in collaboration with Philbert Cognac in France. As a result, Cheval d’Or is not an ordinary brandy, but a true Cognac with French origin.
Newspirits was leading in brand concept, brand design, bottle presentation, label, and commercial positioning. The Cognac is a VSOP of 40%, made as a blend of Ugni Blanc, Colombard, and Folle Blanche from Fins Bois, Petite Champagne, and Grande Champagne. The result is a round, slightly sweet and spicy Cognac with notes of dried fruit, honey, vanilla, wood, and subtle nuttiness.
FAQ
Cheval d’Or Cognac is a proprietary cognac label from Brouwhoeve, developed in collaboration with Philbert Cognac in France. It is a VSOP Cognac with 40% alcohol, featuring a round, slightly sweet and spicy style.
Cheval d’Or was developed by Brouwhoeve in collaboration with Philbert Cognac. Newspirits was responsible for the brand concept, brand design, label, bottle presentation, and commercial positioning.
Yes. Cheval d’Or was developed in collaboration with a producer in the Cognac region of France. Cognac is a protected geographical indication and must comply with specific rules regarding origin, aging, and alcohol content.
VSOP stands for Very Superior Old Pale. In Cognac, this means that the youngest eau-de-vie in the blend has aged for at least four years.
The available product information mentions a blend of Ugni Blanc, Colombard, and Folle Blanche from Fins Bois, Petite Champagne, and Grande Champagne.
Cheval d’Or Cognac has notes of dried fruit, honey, vanilla, soft spices, oak wood, subtle nuttiness, and a round, slightly sweet finish.
Cheval d’Or can be enjoyed neat at room temperature, possibly with a small ice cube. The Cognac is also suitable for classic premium cocktails such as a Sidecar or Cognac Old Fashioned.
Yes. Newspirits can assist in developing private label spirits, including Cognac projects in collaboration with recognized producers. Newspirits guides the process from brand concept, brand design, bottle and label to story, positioning, and commercial launch.
TOP
FAQ
Cheval d’Or Cognac is a proprietary cognac label from Brouwhoeve, developed in collaboration with Philbert Cognac in France. It is a VSOP Cognac with 40% alcohol, featuring a round, slightly sweet and spicy style.
Cheval d’Or was developed by Brouwhoeve in collaboration with Philbert Cognac. Newspirits was responsible for the brand concept, brand design, label, bottle presentation, and commercial positioning.
Yes. Cheval d’Or was developed in collaboration with a producer in the Cognac region of France. Cognac is a protected geographical indication and must comply with specific rules regarding origin, aging, and alcohol content.
VSOP stands for Very Superior Old Pale. In Cognac, this means that the youngest eau-de-vie in the blend has aged for at least four years.
The available product information mentions a blend of Ugni Blanc, Colombard, and Folle Blanche from Fins Bois, Petite Champagne, and Grande Champagne.
Cheval d’Or Cognac has notes of dried fruit, honey, vanilla, soft spices, oak wood, subtle nuttiness, and a round, slightly sweet finish.
Cheval d’Or can be enjoyed neat at room temperature, possibly with a small ice cube. The Cognac is also suitable for classic premium cocktails such as a Sidecar or Cognac Old Fashioned.
Yes. Newspirits can assist in developing private label spirits, including Cognac projects in collaboration with recognized producers. Newspirits guides the process from brand concept, brand design, bottle and label to story, positioning, and commercial launch.