Craft London Dry Gin
as a premium corporate gift for CTCS
Craft London Dry Gin
as a premium corporate gift for CTCS
✽ CTCS, - Newspirits, - Brouwhoeve
Case study:
Artisanal London Dry Gin as a premium corporate gift for CTCS
For CTCS, NewSpirits developed an artisanal London Dry Gin as a premium corporate gift and promotional product for CTCS's spices. In this case study, we demonstrate how the project came to life: from concept, bottle advice, label design, and gift packaging to maceration, distillation, filtration, and bottling by Brouwhoeve Distillery.
The result is a private label gin with a clear story. A gin in which the world of CTCS can literally be smelled and tasted.
✽ CTCS, - Newspirits, - Brouwhoeve
Case study:
Artisanal London Dry Gin as a premium corporate gift for CTCS
For CTCS, NewSpirits developed an artisanal London Dry Gin as a premium corporate gift and promotional product for CTCS's spices. In this case study, we demonstrate how the project came to life: from concept, bottle advice, label design, and gift packaging to maceration, distillation, filtration, and bottling by Brouwhoeve Distillery.
The result is a private label gin with a clear story. A gin in which the world of CTCS can literally be smelled and tasted.
The assignment: a gin that tells the story of CTCS
CTCS, led by CEO Ronald Visser, specializes in herbs, spices, and food ingredients. For partners and clients, CTCS wanted to develop a special gift that would be more than just a standard token of appreciation.
The request to NewSpirits was clear: develop a craft London Dry Gin in a striking bottle with high-quality packaging. The gin was to serve as an exclusive corporate gift, but also as a promotion of the spices that CTCS works with daily.
Thus, the project became much more than just producing a bottle of gin. It became a total concept in which taste, aroma, brand experience, packaging, and artisanal production had to come together.
The assignment: a gin that tells the story of CTCS
CTCS, led by CEO Ronald Visser, specializes in herbs, spices, and food ingredients. For partners and clients, CTCS wanted to develop a special gift that would be more than just a standard token of appreciation.
The request to NewSpirits was clear: develop a craft London Dry Gin in a striking bottle with high-quality packaging. The gin was to serve as an exclusive corporate gift, but also as a promotion of the spices that CTCS works with daily.
Thus, the project became much more than just producing a bottle of gin. It became a total concept in which taste, aroma, brand experience, packaging, and artisanal production had to come together.
The role of NewSpirits:
from idea to premium spirit concept
NewSpirits led this project and was responsible for the creative and commercial translation of the idea. The goal was to transform CTCS's spices into a complete beverage concept that matches the company's quality and image.
Within the project, NewSpirits provided guidance on
the concept development of the gin;
the positioning as a premium corporate gift;
the bottle advice;
the design of the label;
the choice of cap and sealing;
the development of the gift box;
the overall presentation of the final product.
For NewSpirits, a project like this is about more than just the liquid itself.
A successful private label spirit concept must be perfect from the very first moment: the bottle, the label, the packaging, the story, and—of course—the content. Everything must reinforce each other. With this CTCS London Dry Gin, that synergy was particularly vital. The gin had to immediately demonstrate that it was an exclusive, carefully developed product—a gift that partners don't just receive, but truly remember.
The role of NewSpirits:
from idea to premium spirit concept
NewSpirits led this project and was responsible for the creative and commercial translation of the idea. The goal was to transform CTCS's spices into a complete beverage concept that matches the company's quality and image.
Within the project, NewSpirits provided guidance on
the concept development of the gin;
the positioning as a premium corporate gift;
the bottle advice;
the design of the label;
the choice of cap and sealing;
the development of the gift box;
the overall presentation of the final product.
For NewSpirits, a project like this is about more than just the liquid itself.
A successful private label spirit concept must be perfect from the very first moment: the bottle, the label, the packaging, the story, and—of course—the content. Everything must reinforce each other. With this CTCS London Dry Gin, that synergy was particularly vital. The gin had to immediately demonstrate that it was an exclusive, carefully developed product—a gift that partners don't just receive, but truly remember.
The role of CTCS: spices as the basis of the product
An important part of this project was that CTCS supplied the spices themselves. This truly connected the gin to the company and to the products that CTCS stands for.
- Cubeb pepper
- Lampung pepper
- white Muntok pepper
- star anise
- nutmeg
- juniper berry
coriander
cardamom
turmeric
lemongrass, also known as sereh
- galangal / laos
Ceylon cinnamon
clove
Cassia Padang sticks
mace, also known as foelie
This combination gives the gin a distinctively spicy character. At the same time, the gin needed to remain dry, clear, and elegant. This required a careful balance between fresh, warm, peppery, and aromatic notes.
The role of CTCS: spices as the basis of the product
An important part of this project was that CTCS supplied the spices themselves. This truly connected the gin to the company and to the products that CTCS stands for.
- Cubeb pepper
- Lampung pepper
- white Muntok pepper
- star anise
- nutmeg
- juniper berry
coriander
cardamom
turmeric
lemongrass, also known as sereh
- galangal / laos
Ceylon cinnamon
clove
Cassia Padang sticks
mace, also known as foelie
This combination gives the gin a distinctively spicy character. At the same time, the gin needed to remain dry, clear, and elegant. This required a careful balance between fresh, warm, peppery, and aromatic notes.
The role of Brouwhoeve Distillery:
Artisanal distillation
For the production, NewSpirits collaborated with Brouwhoeve Distillery. Brouwhoeve translated the concept and the provided CTCS spices into an artisanal London Dry Gin.
Distilling a gin with such characterful spices requires true craftsmanship. Some botanicals release their aroma and flavor quickly, while others are incredibly potent and can easily become overpowering—think of cloves, star anise, cassia, nutmeg, and mace.
These ingredients provide depth and warmth, but they must be dosed with extreme precision. Brouwhoeve therefore sought a flavor profile where the juniper remains recognizably present, while the CTCS spices provide distinction, complexity, and a unique signature.
The role of Brouwhoeve Distillery:
Artisanal distillation
For the production, NewSpirits collaborated with Brouwhoeve Distillery. Brouwhoeve translated the concept and the provided CTCS spices into an artisanal London Dry Gin.
Distilling a gin with such characterful spices requires true craftsmanship. Some botanicals release their aroma and flavor quickly, while others are incredibly potent and can easily become overpowering—think of cloves, star anise, cassia, nutmeg, and mace.
These ingredients provide depth and warmth, but they must be dosed with extreme precision. Brouwhoeve therefore sought a flavor profile where the juniper remains recognizably present, while the CTCS spices provide distinction, complexity, and a unique signature.
Making of: CTCS London Dry Gin – from design to bottle
Making of: CTCS London Dry Gin – from design to bottle
Selection and preparation of the botanicals
Selection and preparation of the botanicals
Selection and preparation
Reaching new heights
Maceration
Making a difference every day
Distillation
Artisanal distilling
Time to rest
Sharp edges become softer
Selection and preparation
Reaching new heights
Maceration
Making a difference every day
Distillation
Artisanal distilling
Time to rest
Sharp edges become softer
The design
This is where it begins: from idea to design, where bottle, label, and gift box come together to form a strong whole.
Production of labels
Production of labels: from design to finishing, with an eye for quality, detail, and a professional appearance.
Productie Giftbox
Production of gift boxes: from material selection to finishing, resulting in a stylish package that enhances the product's appeal.
Labeling
Labeling is more than just sticking on a name—it's clarity, recognition, and trust at a glance.
Gift box
From label to experience: this gift box is the perfect addition, where presentation and product tell one story together.
CTCS artisanal London dry Gin
The end result: a private label drink where label and gift box come together to form a strong, recognizable brand with presence.
The design
This is where it begins: from idea to design, where bottle, label, and gift box come together to form a strong whole.
Label production
Production of labels: from design to finishing, with an eye for quality, detail, and a professional appearance.
Giftbox production
Production of gift boxes: from material selection to finishing, resulting in a stylish package that enhances the product's appeal.
Labeling
Labeling is more than just sticking on a name—it's clarity, recognition, and trust at a glance.
Gift box
From label to experience: this gift box is the perfect addition, where presentation and product tell one story together.
CTCS artisanal London dry Gin
The end result: a private label drink where label and gift box come together to form a strong, recognizable brand with presence.
Selection and preparation of the botanicals
The process began with the selection and preparation of the botanicals.
Each spice has its own function in the gin.
Some ingredients provide freshness, others provide
warmth, spiciness, body, or length in the finish.
Selection and preparation of the botanicals
The process began with the selection and preparation of the botanicals.
Each spice has its own function in the gin.
Some ingredients provide freshness, others for
warmth, spiciness, body, or length in the aftertaste.
Juniper forms the classic base. Coriander, cardamom, lemongrass, and galangal bring freshness and aromatic tension. Pepper varieties such as cubeb, Lampung, and white Muntok pepper provide dryness, power, and a spicy finish. Warm spices including cassia, Ceylon cinnamon, nutmeg, mace, cloves, and star anise provide depth and roundness.
For the maceration, the botanicals were carefully weighed. Where necessary, spices were lightly crushed or prepared to ensure the aromas could be more effectively released during the process.
Juniper forms the classic base. Coriander, cardamom, lemongrass, and galangal bring freshness and aromatic tension. Pepper varieties such as cubeb, Lampung, and white Muntok pepper provide dryness, power, and a spicy finish. Warm spices including cassia, Ceylon cinnamon, nutmeg, mace, cloves, and star anise provide depth and roundness.
For the maceration, the botanicals were carefully weighed. Where necessary, spices were lightly crushed or prepared to ensure the aromas could be more effectively released during the process.
JUNIPER BERRY
CORIANDER
CARDAMOM
LEMONGRASS
TURMERIC
CEBEB PEPPER
WHITE MINTSTICK PEPPER
STAR ANISE
NUTMEG
FOULIE - LAOS
GALANGAL - LAOS
CASSIA PADANG
CEYLON CINNAMON
CLOVES
Maceration: releasing aromas from the spices
During maceration, the botanicals are placed in alcohol. The alcohol extracts aroma and flavor compounds from the spices and forms the basis for
the later distillate.
In this CTCS gin, maceration was an important step. The gin contains powerful spices with a lot of character. Too little extraction would result in a flat
result. Too much extraction could make the gin heavy or too spicy.
The goal was therefore a controlled maceration: enough strength and complexity, but maintaining balance, freshness, and drinkability.
Maceration: releasing aromas from the spices
During maceration, the botanicals are placed in alcohol. The alcohol extracts aroma and flavor compounds from the spices and forms the basis for
the later distillate.
In this CTCS gin, maceration was an important step. The gin contains powerful spices with a lot of character. Too little extraction would result in a flat
result. Too much extraction could make the gin heavy or too spicy.
The goal was therefore a controlled maceration: enough strength and complexity, but maintaining balance, freshness, and drinkability.
Distillation: the heart of the gin
After the maceration, the alcohol infused with botanicals was distilled. During the heating process, the alcohol and volatile aromas evaporate. These vapors are then cooled and collected as a crystal-clear distillate.
In artisanal distillation, everything revolves around selecting the heart of the distillation. The "heads" (voorloop) contain unwanted volatile components, while the "tails" (naloop) often carry heavy, unpleasant tones. Only the heart contains the pure, aromatic core of the gin.
For this London Dry Gin, that resulted in a clear and dry distillate in which juniper, coriander, cardamom, lemongrass, pepper, and warm spices come together beautifully.
Resting, diluting, and filtering
After distillation, the gin was given time to rest. This is a crucial step, as it allows the aromas to further integrate. Sharp edges soften, and the various spices harmonize, resulting in a more balanced and cohesive flavor profile.
Afterward, the gin was brought down to the desired alcohol percentage with water. This is also a precise step; dilution directly influences the aroma, flavor, mouthfeel, and clarity of the spirit.
Next, the gin was filtered. Filtration ensures a pure and clear end product, without unnecessarily removing the character of the botanicals.
Bottling and finishing
After approval of the flavor profile, the gin was bottled in the chosen bottle. Then came the label, cap, sealing, and gift packaging.
In this phase, the entire concept came together. The bottle and packaging had to radiate the same level of quality as the gin itself. The final product needed to feel premium, serve as a fitting corporate gift, and be immediately recognizable as a meticulously developed project by CTCS, NewSpirits, and Brouwhoeve.
Distillation: the heart of the gin
After the maceration, the alcohol infused with botanicals was distilled. During the heating process, the alcohol and volatile aromas evaporate. These vapors are then cooled and collected as a crystal-clear distillate.
In artisanal distillation, everything revolves around selecting the heart of the distillation. The "heads" (voorloop) contain unwanted volatile components, while the "tails" (naloop) often carry heavy, unpleasant tones. Only the heart contains the pure, aromatic core of the gin.
For this London Dry Gin, that resulted in a clear and dry distillate in which juniper, coriander, cardamom, lemongrass, pepper, and warm spices come together beautifully.
Resting, diluting, and filtering
After distillation, the gin was given time to rest. This is a crucial step, as it allows the aromas to further integrate. Sharp edges soften, and the various spices harmonize, resulting in a more balanced and cohesive flavor profile.
Afterward, the gin was brought down to the desired alcohol percentage with water. This is also a precise step; dilution directly influences the aroma, flavor, mouthfeel, and clarity of the spirit.
Next, the gin was filtered. Filtration ensures a pure and clear end product, without unnecessarily removing the character of the botanicals.
Bottling and finishing
After approval of the flavor profile, the gin was bottled in the chosen bottle. Then came the label, cap, sealing, and gift packaging.
In this phase, the entire concept came together. The bottle and packaging had to radiate the same level of quality as the gin itself. The final product needed to feel premium, serve as a fitting corporate gift, and be immediately recognizable as a meticulously developed project by CTCS, NewSpirits, and Brouwhoeve.
✽ CTCS London dry Gin
Aroma and flavor profile of the CTCS London Dry Gin
Appearance
Clear and transparent, as one would expect from a carefully distilled London Dry Gin.
Aroma
On the nose, the gin opens with juniper, fresh coriander, and vibrant notes of lemongrass and cardamom. Warmer layers then emerge: cinnamon, nutmeg, mace, and a subtle hint of clove.
Taste
The first sip is dry, clear, and spicy. Juniper and coriander form the classic gin base. Lemongrass, cardamom, and galangal provide freshness and aromatic height.
Character
This CTCS London Dry Gin is dry, spicy, aromatic, and distinctive. A gin with a classic base, but with its own signature due to the carefully chosen spices from CTCS.
✽ CTCS London dry Gin
Aroma and flavor profile of the CTCS London Dry Gin
Appearance
Clear and transparent, as one would expect from a carefully distilled London Dry Gin.
Aroma
On the nose, the gin opens with juniper, fresh coriander, and vibrant notes of lemongrass and cardamom. Warmer layers then emerge: cinnamon, nutmeg, mace, and a subtle hint of clove.
Taste
The first sip is dry, clear, and spicy. Juniper and coriander form the classic gin base. Lemongrass, cardamom, and galangal provide freshness and aromatic height.
Character
This CTCS London Dry Gin is dry, spicy, aromatic, and distinctive. A gin with a classic base, but with its own signature due to the carefully chosen spices from CTCS.
The final result: a gift with substance
The end result is a premium private label London Dry Gin that tells the story of CTCS in an original way.
The gin shows what spices can do when they are not only used as an ingredient but as a starting point.
for a complete flavor and brand concept.
For CTCS, the gin is an exclusive corporate gift that is directly connected to the company's expertise. For Newspirits,
the project is a great example of how concept development, design, packaging, and beverage production come together in one powerful end product.
For Brouwhoeve, it demonstrates the value of artisanal distillation and careful recipe development.
This gin is, therefore, more than just a bottle of spirits. It is a business card in liquid form: a combination of spice expertise, creative brand thinking, and artisanal distillation.
The final result: a gift with substance
The end result is a premium private label London Dry Gin that tells the story of CTCS in an original way.
The gin shows what spices can do when they are not only used as an ingredient but as a starting point.
for a complete flavor and brand concept.
For CTCS, the gin is an exclusive corporate gift that is directly connected to the company's expertise. For Newspirits,
the project is a great example of how concept development, design, packaging, and beverage production come together in one powerful end product.
For Brouwhoeve, it demonstrates the value of artisanal distillation and careful recipe development.
This gin is, therefore, more than just a bottle of spirits. It is a business card in liquid form: a combination of spice expertise, creative brand thinking, and artisanal distillation.
Want to create your own private label gin?
This case study shows how NewSpirits helps companies develop a customized beverage concept.
From private label gin to corporate gifts, from bottle and label to complete gift packaging: each component
is tailored to the brand, the story, and the target audience.
Do you also want to have your own gin made, develop a premium corporate gift, or create a beverage concept that
fits your brand? Newspirits collaborates from the first idea to the final product.
Want to create your own private label gin?
This case study shows how NewSpirits helps companies develop a customized beverage concept.
From private label gin to corporate gifts, from bottle and label to complete gift packaging: each component
is tailored to the brand, the story, and the target audience.
Do you also want to have your own gin made, develop a premium corporate gift, or create a beverage concept that
fits your brand? Newspirits collaborates from the first idea to the final product.
Frequently asked questions
Here are some frequently asked questions about our company.
A private label gin is a gin that is specially developed for a company, brand, or organization. The content, bottle, cap, label, and packaging can be tailored to the desired appearance and target audience.
Yes. NewSpirits develops customized drink concepts, including gin as a premium corporate gift. NewSpirits can also assist with flavor profile, bottle choice,
label, packaging, and overall brand presentation.
This gin is developed with spices supplied by CTCS itself. This connects the product directly to the expertise of CTCS. The gin combines classic gin botanicals such as juniper and coriander with distinctive spices like cardamom, lemongrass, cubeb pepper, Lampung pepper, cassia, nutmeg, mace, and clove.
NewSpirits was leading in the project and guided the concept, design, and packaging. Brouwhoeve Distillery handled the artisanal production of the London Dry Gin.
A custom gin can be used as a corporate gift, anniversary gift, promotional product, brand activation, year-end gift, or exclusive present for clients and partners.
Frequently asked questions
Here are some frequently asked questions about our company.
A private label gin is a gin that is specially developed for a company, brand, or organization. The content, bottle, cap, label, and packaging can be tailored to the desired appearance and target audience.
Yes. NewSpirits develops customized drink concepts, including gin as a premium corporate gift. NewSpirits can also assist with flavor profile, bottle choice,
label, packaging, and overall brand presentation.
This gin is developed with spices supplied by CTCS itself. This connects the product directly to the expertise of CTCS. The gin combines classic gin botanicals such as juniper and coriander with distinctive spices like cardamom, lemongrass, cubeb pepper, Lampung pepper, cassia, nutmeg, mace, and clove.
NewSpirits was leading in the project and guided the concept, design, and packaging. Brouwhoeve Distillery handled the artisanal production of the London Dry Gin.
A custom gin can be used as a corporate gift, anniversary gift, promotional product, brand activation, year-end gift, or exclusive present for clients and partners.