JENEVER
Developing a private label Jenever
From traditional distillate to recognizable private label Jenever brand.
Jenever Branding & Packaging
Tradition in a New Outfit.
Jenever is the soul of the Low Countries. At NEWSPIRITS, we honor this heritage by combining classic craftsmanship with modern packaging innovation. We create a visual identity that translates the rich history of Jenever into today's shelves.
Create your own Jenever brand with character
Jenever has a rich tradition, but today it requires clear positioning and recognizable presentation.
From young Jenever to old Jenever: flavor profile, bottle shape, label, and packaging determine how your brand is perceived.
NewSpirits helps you develop a Jenever concept that fits your target audience, sales channel, and brand story. Together with Brouwhoeve
we look at recipes, distillate, bottling, and production, while ensuring that design, label, and packaging carry the same appearance.
This creates a private label Jenever that respects tradition and is ready for today's market.
A Jenever brand with a recognizable appearance
Geneva calls for a balance between tradition and innovation. A bottle should feel familiar, but at the same time make it clear why your brand is relevant today. We translate origin, flavor direction, and target audience into a visual identity that fits the character of your Geneva.
Logo & label
We develop a style that matches the type of Geneva: classic, spicy, artisanal, modern, or distinctive.
Bottle presentation:
We add brand value with details such as illustrations, spot UV coating, foil, embossing, or special label materials. This way, your liqueur not only gets a beautiful label but also an appearance that invites tasting.
Packaging:
From individual bottles to gift packaging: the presentation enhances the story and sales value of your Geneva.
The experience: tradition, serving, and presentation
A Geneva brand lives not only on the label but also in the moment it is poured. Think of the glass, the serving, the bottle on the table, and the surrounding packaging. Everything must contribute to the same brand experience.
Serving & moment
We design labels that make the flavor direction visible, from fruity and fresh to spicy, creamy, or festive. Color, typography, and illustration enhance the character of your private label liqueur.
Glass & appearance:
The shape of the bottle, the clarity of the drink, and the way it is presented determine how premium and credible the brand feels.
Brand experience:
From the first glance to the first sip: every detail must fit the character of your private label Geneva.
This way, your gin not only gets a familiar base but also a recognizable presentation that is ready for today's market.
The spirit: malt wine, herbs & recipe
A good gin starts with the right balance between grain, malt wine, herbs, and distillate. Together with Brouwhoeve, we look at which product base fits your brand story: classic and artisanal, fresh and accessible, or powerful and pronounced.
Flavor direction:
We determine whether your gin should feel young, old, spicy, soft, dry, or modern.
Recipe & base:
Together with Brouwhoeve, we look at the right ratio between malt wine, grain distillate, juniper berries, and botanicals.
Tasting & refining:
With tasting moments, we sharpen the flavor profile before the concept moves towards bottling and production.
This way, your private label gin not only has a strong appearance but also a content that is right.
Our Expertise in Gin Design
A section with features highlights the key characteristics of your product, attracting visitors and stimulating conversions.
Authentic Bottles: We advise on the choice between the iconic jug or modern glass bottles that emphasize the clarity of the gin.
Refined Labels: Use of artisanal paper types and refined printing techniques for a timeless appearance.
Private Label Branding:From concept to the final packaging that stands out and sells.
Why Newspirits for your Gin?
A section with features highlights the key characteristics of your product, attracting visitors and stimulating conversions.
We understand the fine line between nostalgia and innovation. From the initial concept and design to the final bottle and packaging; we take care of the entire process. In collaboration with Brouwhoeve, we also offer the opportunity to integrate high-quality recipes into your branding project.
Examples of genever concepts
Inspiration & portfolio
Eer de traditie, kies voor innovatie.
Uw jenever verdient een krachtige presentatie die vakmanschap uitstraalt. Wij verzorgen het volledige traject, van design tot de gevulde fles.
Honor tradition, choose innovation.
Your genever deserves a powerful presentation that exudes craftsmanship. We guide the entire process:
from brand concept and recipe to bottle, label, packaging, and filled end product.