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Our NewSpirits

The brand team behind private label spirits brands

Our NewSpirits

The brand team behind private label beverage brands


✽  NewSpirits

Our method

1

One clear path

From the first idea to the perfect liquid. We guide you through the entire process of concept development, recipe, and positioning, so your drink brand gets a flying start.

2

Premium appearance without noise

A bottle that stands out on the shelf and at the bar. Our team translates your brand's identity into an exclusive brand design, high-quality glass selection, and luxury packaging that makes an impression.

3

Practically feasible

Concepts that truly work in the market. We ensure that the design and the liquid base fit seamlessly together, ready for production and immediately ready to stimulate the senses of your target audience.

✽  NewSpirit

Our approach

1

One clear path

From the first idea to the perfect liquid. We guide you through the entire process of concept development, recipe creation, and positioning, so your beverage brand gets a flying start. 

2

Premium appearance without noise

A bottle that stands out on the shelf and at the bar. Our team translates the identity of your brand into an exclusive brand design, high-quality glass selection, and luxury packaging that makes an impression. 

3

Practically feasible

Concepts that really work in the market. We ensure that the design and the liquid base seamlessly connect, ready for production and immediately set to stimulate the senses of your target audience. 


Where creativity and brand identity come together.

 
A premium drink deserves a story that fascinates. Our creative team combines strategic branding advice with high-end visual design to bring your brand to life. We design complete identities, labels, and packaging that reflect the character of your product and stimulate the senses.


Get to know us ➔

Where creativity and brand identity come together.

 
A premium drink deserves a story that fascinates. Our creative team combines strategic branding advice with high-end visual design to bring your brand to life. We design complete identities, labels, and packaging that reflect the character of your product and stimulate the senses.

Meet us

Where brand and beverage production come together.

NewSpirits

Has emerged from one strong conviction: an exceptional drink deserves a brand that radiates the same superior quality. Launching a successful product in the market requires a perfect balance between content and form. That’s why we seamlessly combine strategic brand vision, high-end brand design, and innovative packaging solutions with the in-depth and artisanal product knowledge ofBrouwhoeve (recipe, distillation, and bottling). 

Team Newspirits brand design

Samen versterken de binnenkant en de buitenkant elkaar vanaf de allereerste stap door middel van vier essentiële pijlers:

  • Merkstrategie & Concept: Wij bouwen het fundament van jouw drankenmerk met een ijzersterke positionering in de markt.

  • Brand Design: Opvallende visuele identiteiten en etiketten die het unieke verhaal van het product vertellen.

  • Bottle & Packaging: From premium glass selection to luxury rigid boxes for the ultimate unboxing experience.

  • Flavor & Recipe: In collaboration with Brouwhoeve, we develop the perfect blend, flavor profile, and liquid base.

 

The outside tells the captivating story. The inside provides the undeniable proof.

 

Premium bottle design and branding for Cheval d'or cognac by NewSpirits beverage branding agency.
Brouwhoeve

Brouwhoeve

Brings decades of pure craftsmanship when it comes to unique recipes, flavor development, distillation, bottling, and large-scale production.NewSpiritstranslates this strong liquid foundation into a recognizable brand identity, an eye-catching bottle presentation, and exclusive packaging that stands out on the shelf and at the bar. Through this unique synergy, the inside and outside reinforce each other from the very first step in the process. Flavor meets design, and vision becomes reality.

Where brand and beverage production come together

NewSpirits

Has emerged from one strong conviction: an exceptional drink deserves a brand that radiates the same superior quality. Launching a successful product in the market requires a perfect balance between content and form. That is why we seamlessly combine strategic brand vision, high-end brand design, and innovative packaging solutions with the profound and artisanal product knowledge of Brouwhoeve (recipe, distillation, and bottling). 

Team Newspirits brand design

Together, the inside and the outside strengthen each other from the very first step through four essential pillars:

  • Merkstrategie & Concept: Wij bouwen het fundament van jouw drankenmerk met een ijzersterke positionering in de markt.

  • Brand Design: Opvallende visuele identiteiten en etiketten die het unieke verhaal van het product vertellen.

  • Bottle & Packaging: From premium glass selection to luxury rigid boxes for the ultimate unboxing experience.

  • Flavor & Recipe: In collaboration with Brouwhoeve, we develop the perfect blend, flavor profile, and liquid base.

The outside tells the captivating story. The inside provides the undeniable proof.

Premium bottle design and branding for Cheval d'or cognac by NewSpirits beverage branding agency.
Brouwhoeve

Brouwhoeve

Brings decades of pure craftsmanship when it comes to unique recipes, flavor development, distillation, bottling, and large-scale production.NewSpirits then translates this strong liquid foundation into a recognizable brand identity, an eye-catching bottle presentation, and exclusive packaging that stands out on the shelf and at the bar. Through this unique synergy, the inside and the outside strengthen each other from the very first step in the process. Flavor meets design, and vision becomes reality.

Our team

Our Team


Lara

Brand Strategist & Concept Developer

Builds the strong foundation of your brand. With a sharp eye on the market, [he/she] ensures an unmistakable positioning and a concept that resonates.

Kevin

Packaging & Production Specialist

Ensures that design and reality come together seamlessly. From the perfect glass selection to luxury rigid boxes: [he/she] oversees the technical quality and premium finish of every bottle.

Maria

Graphic & Product Designer

Translates the soul of your brand into tangible design. From the visual identity and striking labels to the design of the bottle and the details of the cap: [he/she] creates a harmonious design that stimulates all the senses.

David

Brand Designer & Visual Artist

Translates stories into eye-catching design. From striking labels to high-end packaging: [he/she] gives your beverage brand an unforgettable face.

Lara

Brand Strategist & Concept Developer

Kevin

Packaging & Production Specialist

Maria

Graphic & Product Designer

David

Brand Designer & Visual Artist 

The power of a strong brand: What a good appearance delivers


A quality drink is only half of the success. The right branding, a striking label, and a premium bottle design are the decisive factors that turn a passerby into a buyer. This is what you achieve with a strong visual identity:

  • Direct Appeal (The 'Shelf Impact'): Your bottle immediately stands out, both on the shelves of the liquor store and behind the bar.


  • Higher Margins & Premium Positioning: Consumers are willing to pay more for a product that exudes luxury, quality, and craftsmanship.


  • Brand Loyalty and Storytelling: Good design tells a story. It creates an emotional connection with the consumer, making them remember and recommend your brand.

Team Newspirits brand design
Premium bottle design and branding for Wodka vainilla by NewSpirits beverage branding agency.

The power of a strong brand: What a good appearance delivers


A quality drink is only half of the success. The right branding, a striking label, and a premium bottle design are the decisive factors that turn a passerby into a buyer. This is what you achieve with an ironclad visual identity:

  • Direct Appeal (The 'Shelf Impact'): Your bottle immediately stands out, both on the shelves of the liquor store and behind the bar.


  • Higher Margins & Premium Positioning: Consumers are willing to pay more for a product that exudes luxury, quality, and craftsmanship.


  • Brand Loyalty and Storytelling: Good design tells a story. It creates an emotional connection with the consumer, making them remember and recommend your brand.

Team Newspirits brand design
Premium bottle design and branding for Wodka vainilla by NewSpirits beverage branding agency.

Your Idea, Our Expertise: Discover the Possibilities

Whether you are a hospitality entrepreneur looking to launch your own private label, or a retailer searching for an exclusive private label; we translate your vision into a recognizable successful product. Our expertise includes, among other things:

Your Idea, Our Expertise: Discover the Possibilities

Whether you are a hospitality entrepreneur looking to launch your own private label, or a retailer searching for an exclusive private label; we translate your vision into a recognizable successful product. Our expertise includes, among other things:



Ready to seriously shape your beverage brand?

Are you ready to turn your drink into an iconic brand?
Let's get to know each other and see how we can take your project to the next level.

Ready to seriously shape your beverage brand?

Are you ready to make your drink an iconic brand?
Let's meet and see how we can elevate your project to the next level.