Don Renardo Gin: a powerful gin with its own brand story and luxury gift packaging.
With Don Renardo Gin, NewSpirits shows how a proprietary gin concept can grow into a strong and recognizable beverage brand. This was not an external client project, but an in-house portfolio case in which flavor, brand story, bottle, label, brochure, and luxury gift packaging came together.
NewSpirits led the development of the brand concept, visual identity, brand design, bottle presentation, label, sturdy gift packaging, and accompanying brochure. For the artisanal production, NewSpirits worked together with Brouwhoeve Distilleerderij, where Don Renardo Gin was developed and distilled.
Don Renardo Gin is an artisanal London Dry Gin with a spicy, smooth, and aromatic character. The gin contains 18 botanicals, has an alcohol percentage of 40%, and is presented as a premium gin in luxury gift packaging. The product page mentions, among others, ginger, coriander, lemon leaf, and cardamom as botanicals, and describes the gin as complex, balanced, and suitable for gin and tonics, cocktails, and mixed drinks.
Don Renardo Gin: a powerful gin with its own brand story and luxury gift packaging.
With Don Renardo Gin, NewSpirits shows how a proprietary gin concept can grow into a strong and recognizable beverage brand. This was not an external client project, but an in-house portfolio case in which flavor, brand story, bottle, label, brochure, and luxury gift packaging came together.
NewSpirits led the development of the brand concept, visual identity, brand design, bottle presentation, label, sturdy gift packaging, and accompanying brochure. For the artisanal production, NewSpirits worked together with Brouwhoeve Distilleerderij, where Don Renardo Gin was developed and distilled.
Don Renardo Gin is an artisanal London Dry Gin with a spicy, smooth, and aromatic character. The gin contains 18 botanicals, has an alcohol percentage of 40%, and is presented as a premium gin in luxury gift packaging. The product page mentions, among others, ginger, coriander, lemon leaf, and cardamom as botanicals, and describes the gin as complex, balanced, and suitable for gin and tonics, cocktails, and mixed drinks.
The premise:
A gin with a story, character, and gift value
The gift packaging played an important role. Don Renardo had to not only stand out on the shelf but also be suitable as a gift. The sturdy luxury packaging and the included brochure provide a greater experience and make it clear that this is a premium gin.
Don Renardo Gin was developed as more than just a good gin. It needed to be a product with its own identity, a clear name, and a presentation that immediately conveys quality.
The nameDon Renardoevokes in the brand story the image of Reinier de Vos: clever,
mysterious, quirky, and connected to nature.
This fits well with a gin that does not opt for a standard citrus profile but instead works with a broad botanical palette of herbs,
spices, citrus, Mediterranean notes, and surprising ingredients.
The premise:
A gin with a story, character, and gift value
The gift packaging played an important role.Don Renardohad to not only stand out on the shelf but also be suitable as a gift. The sturdy luxury packaging and the included brochure provide a greater experience of the product and make it clear that it is a premium gin.
Don Renardo Ginwas developed as more than just a good gin. It needed to be a product with its own identity, a clear name, and a presentation that immediately conveys quality. The nameDon Renardoevokes the image of Reinier de Vos in the brand story: clever, mysterious, quirky, and connected to nature.
This fits well with a gin that does not opt for a standard citrus profile but instead works with a broad botanical palette of herbs, spices, citrus, Mediterranean notes, and surprising ingredients.
- brand concept and positioning
- name and brand story
- brand design
- bottle choice and bottle presentation
- label design
- luxury gift packaging
- brochure development
- visual style and tone of voice
- premium appearance webshop and SEO positioning
- commercial usability as a gift and promotional item
The role ofNewSpiritswas toDon Renardonot only present as gin but as a brand. A bottle that piques curiosity. A label that exudes character. A packaging that adds gift value. And a brochure that tells the story behind the gin.
This combination makes Don Renardo an interesting example for companies looking to develop a private label gin, their own gin brand, or premium gin with gift packaging.
The role of NewSpirits: brand, bottle, label, brochure, and overall concept.
NewSpirits led this project. NewSpirits’ strength lies in developing beverage concepts that go beyond just the contents of the bottle. Especially with a premium gin, everything needs to be right: name, story, appearance, bottle, label, packaging, brochure, and commercial positioning.
For Don Renardo Gin, this meant a complete approach in which brand strategy, design, and product experience came together. NewSpirits provided guidance on, among other things:
- brand concept and positioning
- name and brand story
- brand design
- bottle choice and bottle presentation
- label design
- luxury gift packaging
- brochure development
- visual style and tone of voice
- premium appearance webshop and SEO positioning
- commercial usability as a gift and promotional item
NewSpirits’ role was to present Don Renardo not just as a gin, but as a brand. A bottle that sparks curiosity. A label that conveys character. Packaging that adds gift value. And a brochure that tells the story behind the gin.
It is precisely this combination that makes Don Renardo an interesting example for companies looking to develop a private label gin, their own gin brand, or a premium gin with luxury gift packaging.
The role of NewSpirits: brand, bottle, label, brochure, and overall concept.
NewSpirits led this project. NewSpirits’ strength lies in developing beverage concepts that go beyond just the contents of the bottle. Especially with a premium gin, everything needs to be right: name, story, appearance, bottle, label, packaging, brochure, and commercial positioning.
For Don Renardo Gin, this meant a complete approach in which brand strategy, design, and product experience came together. NewSpirits provided guidance on, among other things:
The role of Brouwhoeve Distillery: artisanal gin production
For the content, NewSpirits collaborated with Brouwhoeve Distillery. Brouwhoeve brought the distilling craft, recipe development, and technical knowledge of gin production.
Don Renardo Gin is described on the product page as an artisanal London Dry Gin with 18 botanical ingredients. The gin has a spicy, smooth, and aromatic flavor profile, with citrus and spicy accents. With a gin that has so many botanicals, everything revolves around balance. Some ingredients provide freshness, while others add warmth, spiciness, floral notes, or length. The art is to create complexity without making the gin too heavy or messy. Brouwhoeve handled the artisanal production and distillation. Newspirits oversaw the brand concept, appearance, and commercial translation. Together, they created a gin where content and presentation enhance each other.
The role of Brouwhoeve Distillery: artisanal gin production
For the content, NewSpirits collaborated with Brouwhoeve Distillery. Brouwhoeve brought the distilling craft, recipe development, and technical knowledge of gin production.
Don Renardo Gin is described on the product page as an artisanal London Dry Gin with 18 botanical ingredients. The gin has a spicy, smooth, and aromatic flavor profile, with citrus and spicy accents. With a gin that has so many botanicals, everything revolves around balance. Some ingredients provide freshness, while others add warmth, spiciness, floral notes, or length.
The art is to create complexity without making the gin too heavy or messy. Brouwhoeve handled the artisanal production and distillation. Newspirits oversaw the brand concept, appearance, and commercial translation. Together, they created a gin where content and presentation enhance each other.
From idea to ready-to-sell beverage brand
Strategy, design, packaging, and production under one clear route.
Don Renardo Gin is an artisanal London Dry Gin from Brouwhoeve.
The gin is presented as a spicy, smooth, and aromatic gin with a volume of 50 cl, an alcohol percentage of 40%, and originating from Spain.
The product page states that the gin is available in a luxury gift box and is intended for gin lovers seeking complexity and depth.
The flavor profile is rich and distinctive. Don Renardo combines classic gin notes with Mediterranean herbs, citrus, spices, and surprising savory accents. This makes the gin suitable for multiple serving occasions: neat over ice, as a refined Gin & Tonic, in cocktails, or mixed with Ginger Ale. The Brouwhoeve page describes the gin as versatile and suitable for both summer and winter gin and tonics, depending on the chosen garnish.
From idea to ready-to-sell beverage brand
Don Renardo Gin is an artisanal London Dry Gin from Brouwhoeve. The gin is presented as a spicy, smooth, and aromatic gin with a volume of 50 cl, an alcohol percentage of 40%, and Spanish origin. The product page states that the gin is available in a luxury gift box and is intended for gin lovers looking for complexity and depth..
Strategy, design, packaging, and production within one clear process.
The flavor profile is rich and pronounced. Don Renardo combines classic gin tones with Mediterranean herbs, citrus, spices, and surprising savory accents.
This makes the gin suitable for multiple serving occasions: neat with ice, as a refined Gin & Tonic, in cocktails, or mixed with Ginger Ale. The Brouwhoeve page describes the gin as versatile and suitable for both summer and winter gin tonics, depending on the chosen garnish.
The botanicals: 22 ingredients with their own function
Don Renardo Gin is made with 18 carefully selected botanicals. The product information mentions, among others, ginger, coriander, lemon leaf, and cardamom, and also describes flavor layers of oregano, bay leaf, rose aroma, basil, rosemary, thyme, sage, anise, fennel, cumin, sumac, lemon and orange peel, sun-dried tomato, paprika, and chili pepper.
Before publication, it is advisable to internally verify the exact final botanical list. The description below is based on the botanicals and flavor components currently included in the product information.
2. Ginger
3. Coriander
4. Lemon leaf
5. Cardamom
6. Oregano
7. Bay leaf
8. Rose aroma
9. Basil
10. Rosemary
11. Thyme
13. Anise
14. Fennel
15. Cumin
16. Sumac
17. Lemon peel
18. Orange peel
19. sun-dried
20. Tomato
21. Bell pepper
22. chili pepper
Don Renardo Gin is made with 22 carefully selected botanicals. The product information mentions ginger, coriander, lemon leaf, and cardamom, and describes flavor layers with oregano, bay leaf, rose aroma, basil, rosemary, thyme, sage, anise, fennel, cumin, sumac, lemon and orange peel, sun-dried tomato, bell pepper, and chili pepper.
For publication, it is wise to internally verify the exact final botanical list. The following elaboration is based on the botanicals and flavor components that appear in the current product information.
The botanicals: 21 ingredients with their own function
Don Renardo Gin is made with 21 carefully selected botanicals. The product information mentions ginger, coriander, lemon leaf, and cardamom, and describes flavor layers with oregano, bay leaf, rose aroma, basil, rosemary, thyme, sage, anise, fennel, cumin, sumac, lemon and orange peel, sun-dried tomato, paprika, and chili pepper. It is advisable to internally verify the exact final botanical list before publication. The following elaboration is based on the botanicals and flavor components found in the current product information.
2. Ginger
3. Coriander
4. Lemon leaf
5. Cardamom
6. Oregano
7. Bay leaf
8. Rose aroma
9. Basil
10. Rosemary
11. Thyme
12. Sage
13. Anise
14. Fennel
15. Cumin
16. Sumac
17. Lemon peel
18. Orange peel
19. Tomaat
20. Paprika
21. chili pepper
Don Renardo Gin is made with 21 carefully selected botanicals. The product information mentions ginger, coriander, lemon leaf, and cardamom, and describes flavor layers with oregano, bay leaf, rose aroma, basil, rosemary, thyme, sage, anise, fennel, cumin, sumac, lemon and orange peel, sun-dried tomato, paprika, and chili pepper.
It is advisable to internally verify the exact final botanical list before publication. The following elaboration is based on the botanicals and flavor components found in the current product information.
Since the official communication mentions 21 botanicals, not every flavor component needs to be listed as a separate ingredient on the bottle or in the text. In the case study, you can state that Don Renardo works with 21 botanicals and has a flavor profile that includes the aforementioned notes.
The influence of the botanicals on Don Renardo Gin
21 ingrediënten met een eigen functie
Juniper berry
Juniper berryforms the classic base of gin. It provides fresh, resinous, and slightly piney notes. In Don Renardo, juniper berry adds structure and recognizability.
Coriander seed
Coriander seedbrings citrusy freshness and a mild spiciness. It connects the fresh and spicy notes in the gin.
Ginger
Gingeradds warmth, freshness, and a slight tingling sensation. It makes the gin livelier and adds excitement to the finish.
Lemon leaf
Lemon leafprovides a green citrus freshness. It is less direct than lemon peel and creates a more elegant, aromatic citrus profile.
Cardamom
Cardamomadds a fresh, spicy, and slightly eucalyptus-like touch. It provides depth without becoming heavy.
Oregano
Oreganoprovides a Mediterranean, spicy layer. It makes the gin heartier and more gastronomic.
Bay Leaf
Bay Leafgives earthy depth and a light spicy bittersweet tone. In small doses, it adds length and maturity.
Rose Aroma
Rose Aromabrings a subtle floral note. This softens the spicy profile and adds elegance to the nose.
Basil
Basilprovides fresh green spiciness. It enhances the Mediterranean character of Don Renardo.
Rosemary
Rosemarygives pine-like freshness and green spiciness. It pairs well with juniper and makes the gin stronger.
Thyme
Thymeprovides dry, savory spiciness. This gives the gin a gastronomic signature.
Sage
Sagebrings spicy depth and a light aromatic bitterness. It pairs well with warm and Mediterranean botanicals.
Anise and Fennel
Anise and Fennelprovide a soft, sweet-spicy roundness. They ensure a pleasant aromatic length.
Cumin
Cumingives an earthy, spicy tone. In small doses, it can add extra tension and depth to the gin.
Sumac
Sumac introduces a fresh and slightly sour citrus accent. This helps to keep the spicy richness lighter and fresher.
Citrus peels
Citrus peelsprovide immediate freshness, liveliness, and accessibility. They make the gin suitable for Gin & Tonic and cocktails.
Sun-dried tomato and bell pepper
These ingredients give Don Renardo a distinctive savory layer. They provide umami-like depth and set the gin apart from standard citrus-driven gins.
Chili pepper
Chili pepperadds a mild spicy kick without overpowering the gin. It creates tension and warmth in the finish.
The influence of the botanicals on Don Renardo Gin
21 ingredients with their own function
Juniper
Juniper forms the classic base of gin. It provides fresh, resinous, and slightly pine-like notes. In Don Renardo, juniper adds structure and recognizability.
Ginger
Ginger adds warmth, freshness, and a slight tingling sensation. It makes the gin livelier and adds tension to the finish.
Coriander
Coriander seed brings citrusy freshness and a gentle spiciness. It connects the fresh and spicy notes in the gin.
Lemon leaf
Lemon leaf provides a green citrus freshness. It is less direct than lemon peel and creates a more elegant, aromatic citrus profile.
Cardamom
Cardamom adds a fresh, spicy, and slightly eucalyptus-like touch. It provides depth without becoming heavy.
Oregano
Oregano adds a Mediterranean, spicy layer. It makes the gin heartier and more gastronomic.
Bay Leaf
Bay leaf adds earthy depth and a light spicy bittersweet note. In small doses, it provides length and maturity.
Rose aroma
Rose aroma brings a subtle floral note. This softens the spicy profile and adds elegance to the nose.
Basilicum
Basil provides fresh green spiciness. It enhances the Mediterranean character of Don Renardo.
Rosemary
Rosemary adds pine-like freshness and green spiciness. It pairs well with juniper and makes the gin stronger.
Thyme
Thyme adds dry, savory spiciness. This gives the gin a gastronomic signature.
Sage
Sage brings spicy depth and a light aromatic bitterness. It pairs well with warm and Mediterranean botanicals.
Anise and Fennel
Anise and fennel provide a soft, sweet-spicy roundness. They create a pleasant aromatic length.
Cumin
Cumin gives an earthy, spicy note. In small doses, it can add extra tension and depth to the gin.
Sumac
Sumac introduces a fresh-sour and slightly citrusy accent. This helps keep the spicy richness lighter and fresher.
Lemon and Orange Peel
Citrus peels provide immediate freshness, liveliness, and accessibility. They make the gin suitable for Gin & Tonic and cocktails.
Sun-dried Tomato and Bell Pepper
These ingredients give Don Renardo a distinctive savory layer. They provide umami-like depth and set the gin apart from standard citrus-driven gins.
Chili Pepper
Chili pepper provides a mild spicy tingle without overpowering the gin. It adds tension and warmth to the finish.
Coriander seed brings citrus-like freshness and a soft spiciness. It connects the fresh and spicy notes in the gin.
Ginger gives warmth, freshness, and a slight tingling sensation. It makes the gin more lively and adds tension to the finish.
Lemon leaf gives a green citrus freshness. It is less direct than lemon peel and creates a more elegant, aromatic citrus profile.
Cardamom adds a fresh, spicy, and slightly eucalyptus-like note. It gives depth without becoming heavy.
Oregano provides a Mediterranean, herbal layer. It makes the gin more savory and more gastronomic.
Bay leaf gives earthy depth and a slightly spicy bittersweet note. In small doses, it adds length and maturity.
Basil adds fresh green herbal notes. It enhances the Mediterranean character of Don Renardo.
Rosemary gives pine-like freshness and green herbal notes. It connects nicely with juniper and makes the gin more robust.
Thyme gives dry, savory herbal notes. This gives the gin a gastronomic signature.
Sage brings herbal depth and a slightly aromatic bitterness. It pairs well with warm and Mediterranean botanicals.
Anise and fennel give a soft, sweet-spicy roundness. They provide a pleasant aromatic length.
Cumin gives an earthy, spicy note. In small doses, it can give the gin extra tension and depth.
Sumac introduces a fresh, sour, and slightly citrus-like accent. This helps keep the rich spiciness lighter and fresher.
Citrus peels provide direct freshness, liveliness, and accessibility. They make the gin suitable for Gin & Tonic and cocktails.
These ingredients give Don Renardo a distinctive savory layer. They provide umami-like depth and set the gin apart from standard citrus-driven gins.
Chili pepperadds a mild spicy kick without overpowering the gin. It creates tension and warmth in the finish.
Making of: from brand idea to artisanal London Dry Gin
Making of: from brand idea to artisanal London Dry Gin
Defining the brand idea
The development of Don Renardo began with the question: what should this gin be?
The answer was clear: no anonymous gin, but a unique gin brand with a strong story, distinct flavor, and premium gift value. Don Renardo had to be recognizable as the artisanal gin from Brouwhoeve, but at the same time, it needed to have its own brand identity that could stand independently.
Newspirits translated this into a brand concept where nature, fox, cunning, Mediterranean herbs, complexity, and gift presentation come together. The brand idea became:
- A unique gin brand
- A distinct botanical profile
- A luxury gift packaging
- A brochure with a story
- A premium gift product
- A versatile gin for every season
Flavor direction and positioning
Don Renardo had to become a gin for lovers of complexity. Not flat, not standard, but full and layered. At the same time, the gin had to remain accessible enough for a broad audience. The desired flavor direction:
- Spicy
- Soft
- Aromatic
- Fresh
- Light
- Sweet
- Mediterranean
- Complex
- Versatile
The gin had to work in a Gin & Tonic, but also neat with ice or in cocktails. Therefore, a balance was sought between fresh citrus, spicy Mediterranean notes, floral nuances, warmth, and a long finish.
Botanical selection and recipe development
With a gin containing 21 botanicals, recipe development is a matter of dosage and balance. Each botanical has a function.
Some ingredients provide top notes, others body, warmth, or length. For Don Renardo, botanicals were used that together create a wide flavor palette:
- Citrus for freshness
- Herbs for Mediterranean depth
- Spices for warmth
- Floral notes for elegance
- Savory botanicals for distinction
- Chili for excitement
That combination makes Don Renardo different from a simple citrus gin. The gin has more layers and more gastronomic depth.
Maceration and distillation
During production, the botanicals are carefully prepared and dosed. Some ingredients release aroma quickly, while others require more extraction or react more strongly during distillation.
In gin production, it's all about the right balance. Too many botanicals can make the gin heavy or messy. Too few botanicals make it flat. The challenge with Don Renardo was to create a lot of complexity while keeping the gin clean, clear, and drinkable.
Brouwhoeve Distillery handled the distillation. In the copper still, the aromatic components from the botanicals are carried into the vapor and captured in a clear distillate. The selection of the right heart of the distillation determines the quality and purity of the final product.
Bottle, label, and brand image
In addition to the flavor, the appearance of Don Renardo played a significant role. Newspirits developed the visual direction that gave the gin its own identity. A premium gin must immediately inspire trust. The label, bottle, and packaging must together convey that this is not a standard gin, but a carefully developed product with character. Important design directions:
- Own brand name Don Renardo
- None premium gin appearance
- Clear reference to craftsmanship
- Recognizability on the shelf
- Suitable as a gift
- Strong visual identity
- Room for story and serving suggestions
Luxury gift packaging and brochure
An important part of Don Renardo is the luxury gift packaging. This packaging not only makes the gin more beautiful to present, but also more attractive as a gift, corporate gift, or premium retail product. The sturdy gift box immediately enhances perceived value. The brochure adds an extra layer: the story behind the name, the botanicals, the serving suggestions, and the experience of the gin. For Newspirits, this is exactly where brand design and commercial application come together. A good package sells not just a bottle, but an experience.
The gift packaging and brochure provide:
- Higher gift value
- More brand experience
- Better explanation of the product
- More professional presentation
- Stronger retail appeal
- More distinction compared to standard gin
Defining the brand idea
The development of Don Renardo began with the question: what should this gin be?
The answer was clear: no anonymous gin, but a unique gin brand with a strong story, distinct flavor, and premium gift value. Don Renardo had to be recognizable as the artisanal gin from Brouwhoeve, but at the same time, it needed to have its own brand identity that could stand independently.
Newspirits translated this into a brand concept where nature, fox, cunning, Mediterranean herbs, complexity, and gift presentation come together. The brand idea became:
- A unique gin brand
- A distinct botanical profile
- A luxury gift packaging
- A brochure with a story
- A premium gift product
- A versatile gin for every season
Flavor direction and positioning
Don Renardo had to become a gin for lovers of complexity. Not flat, not standard, but full and layered. At the same time, the gin had to remain accessible enough for a broad audience. The desired flavor direction:
- Spicy
- Soft
- Aromatic
- Fresh
- Light
- Sweet
- Mediterranean
- Complex
- Versatile
The gin had to work in a Gin & Tonic, but also neat with ice or in cocktails. Therefore, a balance was sought between fresh citrus, spicy Mediterranean notes, floral nuances, warmth, and a long finish.
Botanical selection and recipe development
With a gin containing 21 botanicals, recipe development is a matter of dosage and balance. Each botanical has a function.
Some ingredients provide top notes, others body, warmth, or length. For Don Renardo, botanicals were used that together create a wide flavor palette:
- Citrus for freshness
- Herbs for Mediterranean depth
- Spices for warmth
- Floral notes for elegance
- Savory botanicals for distinction
- Chili for excitement
That combination makes Don Renardo different from a simple citrus gin. The gin has more layers and more gastronomic depth.
Maceration and distillation
During production, the botanicals are carefully prepared and dosed. Some ingredients release aroma quickly, while others require more extraction or react more strongly during distillation.
In gin production, it's all about the right balance. Too many botanicals can make the gin heavy or messy. Too few botanicals make it flat. The challenge with Don Renardo was to create a lot of complexity while keeping the gin clean, clear, and drinkable.
Brouwhoeve Distillery handled the distillation. In the copper still, the aromatic components from the botanicals are carried into the vapor and captured in a clear distillate. The selection of the right heart of the distillation determines the quality and purity of the final product.
Bottle, label, and brand image
In addition to the flavor, the appearance of Don Renardo played a significant role. Newspirits developed the visual direction that gave the gin its own identity. A premium gin must immediately inspire trust. The label, bottle, and packaging must together convey that this is not a standard gin, but a carefully developed product with character. Important design directions:
- Own brand name Don Renardo
- None premium gin appearance
- Clear reference to craftsmanship
- Recognizability on the shelf
- Suitable as a gift
- Strong visual identity
- Room for story and serving suggestions
Luxury gift packaging and brochure
An important part of Don Renardo is the luxury gift packaging. This packaging not only makes the gin more beautiful to present, but also more attractive as a gift, corporate gift, or premium retail product. The sturdy gift box immediately enhances perceived value. The brochure adds an extra layer: the story behind the name, the botanicals, the serving suggestions, and the experience of the gin. For Newspirits, this is exactly where brand design and commercial application come together. A good package sells not just a bottle, but an experience.
The gift packaging and brochure provide:
- Higher gift value
- More brand experience
- Better explanation of the product
- More professional presentation
- Stronger retail appeal
- More distinction compared to standard gin
Serving suggestions
Don Renardo Gin is versatile. The gin can be served in any season, as the serve can easily be adapted with garnish and mixer. The De Brouwhoeve page mentions Don Renardo is suitable for gin and tonics, cocktails, and mixed drinks like Ginger Ale.
This serve makes the gin more accessible and beautifully highlights the ginger, herbs, and soft sweetness.
Serving suggestions
Don Renardo Gin is versatile. The gin can be served in any season, as the serve can easily be adapted with garnish and mixer. The De Brouwhoeve page mentions Don Renardo is suitable for gin and tonics, cocktails, and mixed drinks like Ginger Ale.
This serve makes the gin more accessible and beautifully highlights the ginger, herbs, and soft sweetness.
Serve 1: Don Renardo Purist Serve
- 50 ml Don Renardo Gin
- Premium tonic to taste
- Lots of ice no overpowering garnish
- Optionally a small piece of lemon peel
This serve lets the gin speak for itself. The citrus, spiciness, and soft aromatic notes remain clearly present.
Serve 2: Don Renardo Mediterranean Gin & Tonic
- 50 ml Don Renardo Gin
- 150 ml premium tonic
- Lots of ice
- Garnish: orange peel, rosemary, and possibly a small piece of chili
This serve emphasizes the Mediterranean spiciness and the warm citrus layer of the gin.
Serve 3: Don Renardo Ginger Serve
- 50 ml Don Renardo Gin
- 150 ml premium Ginger Ale
- Lots of ice
- Garnish: orange peel and ginger
This serve makes the gin more accessible and beautifully highlights the ginger, spices, and soft sweetness.
Serve 1: Don Renardo Purist Serve
- 50 ml Don Renardo Gin
- Premium tonic to taste
- Lots of ice no overpowering garnish
- Optionally a small piece of lemon peel
This serve lets the gin speak for itself. The citrus, spiciness, and soft aromatic notes remain clearly present.
Serve 2: Don Renardo Mediterranean Gin & Tonic
- 50 ml Don Renardo Gin
- 150 ml premium tonic
- Lots of ice
- Garnish: orange peel, rosemary, and possibly a small piece of chili
This serve emphasizes the Mediterranean spiciness and the warm citrus layer of the gin.
Serve 3: Don Renardo Ginger Serve
- 50 ml Don Renardo Gin
- 150 ml premium Ginger Ale
- Lots of ice
- Garnish: orange peel and ginger
This serve makes the gin more accessible and beautifully highlights the ginger, spices, and soft sweetness.
Aroma and flavor profile
Appearance
Clear and transparent, as expected from a London Dry Gin.
Aroma
On the nose, Don Renardo opens with classic gin notes, citrus, and spiciness. Coriander, lemon leaf, cardamom, and orange peel provide freshness and aromatic lift. Behind that, Mediterranean herbs such as basil, rosemary, thyme, sage, and oregano come forward. Bay leaf and ginger add depth, while a subtle floral rose note adds elegance.
Taste
The taste is full, spicy, and smooth. Don Renardo starts fresh with citrus and juniper, after which the layer of spices unfolds broadly. Basil, rosemary, thyme, and sage provide a green, Mediterranean core. Anise, fennel, and cumin give a spicy roundness. Sumac brings a fresh-sour accent, while paprika, sun-dried tomato, and chili pepper create a unique savory tension.
Finish
The finish is long, warm, and aromatic. Citrus, spices, and soft spices linger beautifully, with a mild spicy tingle and a subtle savory accent.
Character
Don Renardo Gin is spicy, smooth, aromatic, and pronounced. A gin for lovers of complexity, but also accessible enough for a broad group of gin enthusiasts. A gin that shines both in a summer Gin & Tonic and in a winter serve.
Aroma and flavor profile
Appearance
Clear and transparent, as expected from a London Dry Gin.
Aroma
On the nose, Don Renardo opens with classic gin notes, citrus, and spiciness. Coriander, lemon leaf, cardamom, and orange peel provide freshness and aromatic lift. Behind that, Mediterranean herbs such as basil, rosemary, thyme, sage, and oregano come forward. Bay leaf and ginger add depth, while a subtle floral rose note adds elegance.
Taste
The taste is full, spicy, and smooth. Don Renardo starts fresh with citrus and juniper, after which the layer of spices unfolds broadly. Basil, rosemary, thyme, and sage provide a green, Mediterranean core. Anise, fennel, and cumin give a spicy roundness. Sumac brings a fresh-sour accent, while paprika, sun-dried tomato, and chili pepper create a unique savory tension.
Finish
The finish is long, warm, and aromatic. Citrus, spices, and soft spices linger beautifully, with a mild spicy tingle and a subtle savory accent.
Character
Don Renardo Gin is spicy, smooth, aromatic, and pronounced. A gin for lovers of complexity, but also accessible enough for a broad group of gin enthusiasts. A gin that shines both in a summer Gin & Tonic and in a winter serve.
The end result: a unique gin brand with gift value
The end result: a unique gin brand with gift value
Don Renardo Gin shows how NewSpirits and Brouwhoeve can together realize a unique gin brand that is both conceptually and visually coherent.
For NewSpirits Don Renardo is a strong portfolio case where brand strategy, brand design, bottle presentation, label, brochure, and luxury packaging come together. For een sterke portfolio-case waarin merkstrategie, brand design, flespresentatie, etiket, brochure en luxe verpakking samenkomen. Voor Brouwhoeve Distillery it is an example of artisanal gin production with 22 botanicals and a distinctive flavor profile.
Don Renardo is not an anonymous gin. It is a brand with a name, a story, a flavor direction, and a clear commercial function. The luxury gift packaging and brochure make the product particularly suitable as a gift, corporate gift, and premium retail item.
Don Renardo Gin shows how NewSpirits and Brouwhoeve can together realize a unique gin brand that is both conceptually and visually coherent.
For NewSpirits Don Renardo is a strong portfolio case where brand strategy, brand design, bottle presentation, label, brochure, and luxury packaging come together. For een sterke portfolio-case waarin merkstrategie, brand design, flespresentatie, etiket, brochure en luxe verpakking samenkomen. Voor Brouwhoeve Distillery it is an example of artisanal gin production with 22 botanicals and a distinctive flavor profile.
Don Renardo is not an anonymous gin. It is a brand with a name, a story, a flavor direction, and a clear commercial function. The luxury gift packaging and brochure make the product particularly suitable as a gift, corporate gift, and premium retail item.
Want to have your own gin with gift packaging made as well?
This case study shows how Newspirits helps brands, retailers, hospitality entrepreneurs, and distilleries develop their own gin brand. From the initial idea to the brand story, from bottle and label to brochure, packaging, flavor profile, and production: each component is tailored to the brand, target audience, and sales environment. Newspirits can support in:
- private label gin
- Developing your own gin brand
- Gin with its own bottle and label
- gin brand design
- Label and packaging
- Luxury gift packaging
A custom gin can be used as a premium brand product, corporate gift, hospitality product, retail concept, gift item, limited edition, or private label spirit. Do you also want to have your own gin made, develop a private label gin, or create a drink concept that fits your brand? Newspirits collaborates from the first idea to the final product.
- Storytelling brochure
- Flavor profile and botanicals
- Production via Brouwhoeve Distilleerderij
- Webshop and SEO content
- Commercial launch
Want to have your own gin with gift packaging made as well?
This case study shows how Newspirits helps brands, retailers, hospitality entrepreneurs, and distilleries develop their own gin brand. From the initial idea to the brand story, from bottle and label to brochure, packaging, flavor profile, and production: each component is tailored to the brand, target audience, and sales environment. Newspirits can support in:
- private label gin
- Developing your own gin brand
- Gin with its own bottle and label
- gin brand design
- Label and packaging
- Luxury gift packaging
A custom gin can be used as a premium brand product, corporate gift, hospitality product, retail concept, gift item, limited edition, or private label spirit. Do you also want to have your own gin made, develop a private label gin, or create a drink concept that fits your brand? Newspirits collaborates from the first idea to the final product.
- Storytelling brochure
- Flavor profile and botanicals
- Production via Brouwhoeve Distilleerderij
- Webshop and SEO content
- Commercial launch
FAQ
Don Renardo Gin is a craft London Dry Gin from Brouwhoeve, made with 21 botanicals. The gin has a spicy, smooth, and aromatic flavor profile and is presented in luxury gift packaging.
Newspirits developed the brand concept, brand design, label, bottle presentation, brochure, and gift packaging. Brouwhoeve Distillery handled the artisanal production and distillation of the gin.
Don Renardo Gin is made with 21 botanicals. The product information mentions, among other things, ginger, coriander, lemon leaf, cardamom, Mediterranean herbs, citrus, spices, and surprising savory accents. Please check the exact final list before publication if it needs to be made fully public.
Don Renardo Gin stands out due to its complex botanical profile, Mediterranean spiciness, smooth aromatic flavor, and luxurious gift packaging with a brochure. Therefore, it is not just a gin, but a complete premium gift concept.
Don Renardo Gin can be enjoyed neat with ice, as a Gin & Tonic, in cocktails, or mixed with Ginger Ale. The gin is suitable for both summer and winter serves.
Yes. Don Renardo Gin is available in luxurious gift packaging with a brochure, making it suitable as a gift, corporate gift, or premium retail item.
Yes. Newspirits develops private label gin and other spirits for brands, hospitality, retailers, and entrepreneurs. Newspirits can guide the entire process: from brand concept, bottle and label to packaging, brochure, flavor profile, and production.