Koekeroe Liqueurs:
a recognizable private label liqueur line for De Druiventuin Leiden
Koekeroe has been developed as a recognizable liqueur line for De Druiventuin in Leiden, with a clear local nod.
Tino, wine connoisseur and sommelier of De Druiventuin, is known for his love of special drinks. Shopping center De Kopermolen writes that his love for special drinks can be tasted in every bottle he brings to Leiden, and also mentions that liqueurs have been developed especially for De Druiventuin, including limoncello and salmiak liqueur.
NewSpiritswas leading in this project and responsible for translating the idea into a clear liqueur line: concept, brand design, design, label, bottle presentation, and commercial appearance. For production and flavor development, collaboration was done with Brouwhoeve Distillery. The result is a series of liqueurs that does exactly what Tino envisioned: accessible, recognizable, cheerful, clear, and inviting to a broad audience.
Koekeroe Liqueurs:
a recognizable private label liqueur line for De Druiventuin Leiden
Koekeroe has been developed as a recognizable liqueur line for De Druiventuin in Leiden, with a clear local nod.
Tino, wine connoisseur and sommelier of De Druiventuin, is known for his love of special drinks. Shopping center De Kopermolen writes that his love for special drinks can be tasted in every bottle he brings to Leiden, and also mentions that liqueurs have been specially developed for De Druiventuin, including limoncello and salmiak liqueur.
NewSpirits was leading in this project and responsible for translating the idea into a clear liqueur line: concept, brand design, design, label, bottle presentation, and commercial appearance. For production and flavor development, collaboration was done with Brouwhoeve Distillery. The result is a series of liqueurs that does exactly what Tino envisioned: accessible, recognizable, cheerful, clear, and inviting to a broad audience.
The client:
Tino from De Druiventuin in Leiden
The client:
Tino from De Druiventuin in Leiden
The assignment:
a unique liqueur line with a nod to LeidenThe assignment to
That was the core of the assignment: to create a product line that is quickly understood. In a liquor store, a bottle often has only a few seconds to attract attention. Therefore, Koekeroe had to work directly on the shelf.
- Recognizable
- Accessible
- Cheerful
- Clear
- Gift-worthy
- Broadly marketable
- Locally connected
- Not too complicated
From the beginning, Tino had a clear vision of what the line should look like. The label had to be simple, but not boring. Clear, but not cheap. It had to immediately communicate which flavor was in the bottle while also inviting people to buy it.
The assignment:
a unique liqueur line with a nod to LeidenThe assignment to
The line had to feel like:
- Recognizable
- Accessible
- Cheerful
- Clear
- Gift-worthy
- Broadly marketable
- Locally connected
- Not too complicated
From the beginning, Tino had a clear vision of what the line should look like. The label had to be simple, but not boring. Clear, but not cheap. It had to immediately communicate which flavor was in the bottle while also inviting people to buy it.
The role of NewSpirits: brand design, label, and overall concept.
NewSpirits led this project. NewSpirits’ strength lies in developing beverage concepts where flavor, brand, design, and commercial sellability come together.
For Koekeroe, this did not mean creating a heavy or luxury design.
On the contrary, the simplicity of the label became an important part of the concept. A liqueur for a broad audience needs to be clear quickly. The customer should not have to search for the flavor, the name, or the idea. NewSpirits provided guidance on, among other things:
The challenge lay in finding the right balance. The label could be simple, but still needed to have character. The line had to be cheerful, but not childish. Local, but also understandable to people outside Leiden. And each flavor had to remain instantly recognizable.
In doing so, Koekeroe clearly shows what NewSpirits stands for: not just creating beautiful bottles, but developing beverage brands that fit the client, the point of sale, and the target audience.
- brand design
- label design
- color coding per flavor
- bottle presentation
- visual recognition as a series
- commercial appeal
- marketability in the store
- application for online sales
- coordination with Tino and De Druiventuin
- brand concept and positioning
- name application Koekeroe
The role of NewSpirits: brand design, label, and overall concept.
NewSpirits led this project. NewSpirits’ strength lies in developing beverage concepts where flavor, brand, design, and commercial sellability come together.
For Koekeroe, this did not mean creating a heavy or luxury design.
On the contrary, the simplicity of the label became an important part of the concept. A liqueur for a broad audience needs to be clear quickly. The customer should not have to search for the flavor, the name, or the idea. NewSpirits provided guidance on, among other things:
The challenge lay in finding the right balance. The label could be simple, but still needed to have character. The line had to be cheerful, but not childish. Local, but also understandable to people outside Leiden. And each flavor had to remain instantly recognizable.
In doing so, Koekeroe clearly shows what NewSpirits stands for: not just creating beautiful bottles, but developing beverage brands that fit the client, the point of sale, and the target audience.
- brand design
- label design
- color coding per flavor
- bottle presentation
- visual recognition as a series
- commercial appeal
- marketability in the store
- application for online sales
- coordination with Tino and De Druiventuin
- brand concept and positioning
- name application Koekeroe
Koekeroe: the liqueur line
The Koekeroe line consists of several accessible flavors. On Whiskysite.nl, among others, Koekeroe, Limoncello, Narancello, Almond, Honey Rum, Babbelaar Fudge, De Leidsche Verleiding, and Salmiak Liqueur are displayed. The products are listed there as 0.50 liters and 28% alcohol.
KOEKEROE LIMONCELLO
A fresh citrus liqueur with lemon as the clear main character.Limoncellois recognizable, popular, and accessible. Ideal as an ice-cold digestif, summer aperitif, or gift.Flavor profile: fresh, citrus, light, sweet, lively.
KOEKEROE NARANCELLO
Narancellois the orange variant within the line. Rounder and softer than limoncello, with a warm citrus experience. An accessible liqueur for those who enjoy fruity, soft flavors.Flavor profile: orange, soft, round, sunny.
KOEKEROE ALMOND LIQUEUR
Almond liqueur gives the line a rich and soft flavor variant. Think of marzipan-like tones, nuttiness, and a full finish. Suitable for coffee, dessert, or enjoyed neat with ice.Flavor profile: almond, nutty, soft, creamy.
KOEKEROE HONEY-RUM LIQUEUR
A honey-rum liqueur with warm, rounded tones. This flavor is well-suited for lovers of rum, honey, and soft sweetness. A nice winter serve, but also suitable as a digestif.Flavor profile: honey, rum, warm, rounded, softly spiced.
KOEKEROE BABBELAAR FUDGE LIQUEUR “The Leiden Temptation”
A dessert-like liqueur with tones of fudge, caramel, and creamy sweetness. The name “The Leiden Temptation” gives this variant extra local charm and makes it suitable as a gift or souvenir-like specialty.Flavor profile: fudge, caramel, creamy, dessert-like.
KOEKEROE SALMIAC LIQUEUR
The salmiac liqueur is the most pronounced flavor in the line. An adventurous variant with salty licorice, salmiac, and recognizable Dutch flavor associations. Not for everyone, but precisely because of that, commercially interesting: salmiac evokes reactions.
Flavor profile: salmiac, salty licorice, pronounced, exciting.
Koekeroe: the liqueur line
The Koekeroe line consists of several accessible flavors. On Whiskysite.nl, among others, Koekeroe, Limoncello, Narancello, Almond, Honey Rum, Babbelaar Fudge, De Leidsche Verleiding, and Salmiak Liqueur are displayed. The products are listed there as 0.50 liters and 28% alcohol.
Narancello is the orange variant in the line. Rounder and softer than limoncello, with a warm citrus experience. An accessible liqueur for those who enjoy fruity, soft flavors.
Flavor profile: orange, soft, round, sunny.
Almond liqueur gives the line a rich and soft flavor variant. Think of marzipan-like tones, nuttiness, and a full finish. Suitable for coffee, dessert, or enjoyed neat with ice.
Flavor profile: almond, nutty, soft, creamy.
A honey-rum liqueur with warm, round tones. This flavor is well-suited for lovers of rum, honey, and soft sweetness. A nice winter serve, but also suitable as a digestif.
Flavor profile: honey, rum, warm, round, softly spiced.
A dessert-like liqueur with notes of fudge, caramel, and creamy sweetness. The name “The Leiden Temptation” gives this variant extra local charm and makes it suitable as a gift or souvenir-like specialty.
Flavor profile: fudge, caramel, creamy, dessert-like.
The salmiak liqueur is the most pronounced flavor in the line. An adventurous variant with salty licorice, salmiak, and recognizable Dutch flavor associations. Not for everyone, but precisely because of that, commercially interesting: salmiak evokes reactions.
Flavor profile: salmiak, salty licorice, pronounced, exciting.
Narancello is the orange variant in the line. Rounder and softer than limoncello, with a warm citrus experience. An accessible liqueur for those who enjoy fruity, soft flavors.
Flavor profile: orange, soft, round, sunny.
Almond liqueur gives the line a rich and soft flavor variant. Think of marzipan-like tones, nuttiness, and a full finish. Suitable for coffee, dessert, or enjoyed neat with ice.
Flavor profile: almond, nutty, soft, creamy.
A honey-rum liqueur with warm, round tones. This flavor is well-suited for lovers of rum, honey, and soft sweetness. A nice winter serve, but also suitable as a digestif.
Flavor profile: honey, rum, warm, round, softly spiced.
A dessert-like liqueur with notes of fudge, caramel, and creamy sweetness. The name “The Leiden Temptation” gives this variant extra local charm and makes it suitable as a gift or souvenir-like specialty.
Flavor profile: fudge, caramel, creamy, dessert-like.
The salmiak liqueur is the most pronounced flavor in the line. An adventurous variant with salty licorice, salmiak, and recognizable Dutch flavor associations. Not for everyone, but precisely because of that, commercially interesting: salmiak evokes reactions.
Flavor profile: salmiak, salty licorice, pronounced, exciting.
Making of: from local idea to own liqueur line
Making of: from local idea to own liqueur line
The development started with the question: what should Koekeroe become?
The answer was clear: a unique liqueur line for De Druiventuin that is recognizable, local, and easy to sell. No complicated story that the customer needs an explanation for, but a line that speaks directly.
The name Koekeroe immediately gave the project direction. The appearance had to fit a Leiden saying: cheerful, quirky, and just a bit different. At the same time, the line had to be professional enough to sell well in liquor stores and online.
A liqueur line becomes stronger when the flavors complement each other. Therefore, a mix of fresh, soft, creamy, and pronounced flavors was chosen. This gives the line multiple entry points:
- Fresh and summery:limoncello and narancello
- Soft and nutty:almond
- Warm and round:honey rum
- Dessert-like:toffee fudge
- Distinct and quirky:salmiak
This way, a customer can easily choose. Those who like fresh flavors can pick limoncello. Those looking for something sweeter can choose fudge or almond. Those wanting something exciting go for salmiak. This makes the line commercially versatile.
With liqueurs, everything revolves around balance. A liqueur must have enough flavor but should not become heavy or sticky. Too little sugar makes the liqueur sharp. Too much sugar makes it heavy. Too little aroma makes it flat. Too much aroma makes it artificial. For Koekeroe, each flavor was evaluated on:
- Flavor intensity
- Sweetness
- Alcohol balance
- Mouthfeel
- Aroma
- Color
- Finish
- Serving moment
A good liqueur should still be pleasant on the second sip. This is especially important for flavors like fudge, salmiak, and honey rum. Those flavors can be pronounced but must remain drinkable.
Brouwhoeve Distilleerderij translated the flavor directions into producible liqueurs. Depending on the flavor, a liqueur can be built with alcohol, sugar, natural extracts, distillates, infusions, or flavor components.The liqueur is then given time to blend and stabilize.
With citrus liqueurs such as limoncello and narancello, the focus is mainly on freshness, peel oils, and a bright citrus experience. With almond, fudge, and honey-rum, it is more about roundness, softness, and mouthfeel. With salmiak, precision is important: the flavor needs to be recognizable and exciting, but not too dominant.
After blending, a liqueur is given time to rest. Flavors integrate better when alcohol, sugar, and aromas have time to come together. This is followed by filtration, quality control, and bottling. For a liqueur line like Koekeroe, consistency is important. Every bottle needs to have the same taste, appearance, and quality. The customer must be able to trust that the second bottle tastes just as good as the first.
One of the most important components of this project was the label. Tino clearly indicated how the line should look: simple, clear, and inviting.
NewSpiritstranslated that into a label style where the name, flavor, and recognizability are central. No unnecessary visual noise, but a clear appearance that works well in-store and online.
In a series, recognition is essential. The customer must immediately see that the bottles belong together, but also be able to distinguish which flavor they are picking.
The development started with the question: what should Koekeroe become?
The answer was clear: a unique liqueur line for De Druiventuin that is recognizable, local, and easy to sell. No complicated story that the customer needs an explanation for, but a line that speaks directly.
The name Koekeroe immediately gave the project direction. The appearance had to fit a Leiden slogan: cheerful, quirky, and just a bit different. At the same time, the line had to be professional enough to sell well in liquor stores and online.
A liqueur line becomes stronger when the flavors complement each other. Therefore, a mix of fresh, soft, creamy, and pronounced flavors was chosen. This gives the line multiple entry points:
- Fresh and summery:limoncello and narancello
- Soft and nutty:almond
- Warm and round:honey rum
- Dessert-like:toffee fudge
- Distinct and quirky:salmiak
This way, a customer can easily choose. Those who like fresh flavors can pick limoncello. Those looking for something sweeter can choose fudge or almond. Those wanting something exciting go for salmiak. This makes the line commercially versatile.
With liqueurs, everything revolves around balance. A liqueur must have enough flavor but should not become heavy or sticky. Too little sugar makes the liqueur sharp. Too much sugar makes it heavy. Too little aroma makes it flat. Too much aroma makes it artificial. For Koekeroe, each flavor was evaluated on:
- Flavor intensity
- Sweetness
- Alcohol balance
- Mouthfeel
- Aroma
- Color
- Finish
- Serving moment
A good liqueur should still be pleasant on the second sip. This is especially important for flavors like fudge, salmiak, and honey rum. Those flavors can be pronounced but must remain drinkable.
Brouwhoeve Distilleerderij translated the flavor directions into producible liqueurs. Depending on the flavor, a liqueur can be built with alcohol, sugar, natural extracts, distillates, infusions, or flavor components.The liqueur is then given time to blend and stabilize.
With citrus liqueurs such as limoncello and narancello, the focus is mainly on freshness, peel oils, and a bright citrus experience. With almond, fudge, and honey-rum, it is more about roundness, softness, and mouthfeel. With salmiak, precision is important: the flavor needs to be recognizable and exciting, but not too dominant.
After blending, a liqueur is given time to rest. Flavors integrate better when alcohol, sugar, and aromas have time to come together. This is followed by filtration, quality control, and bottling. For a liqueur line like Koekeroe, consistency is important. Every bottle needs to have the same taste, appearance, and quality. The customer must be able to trust that the second bottle tastes just as good as the first.
One of the most important components of this project was the label. Tino clearly indicated how the line should look: simple, clear, and inviting.
NewSpiritstranslated that into a label style where the name, flavor, and recognizability are central. No unnecessary visual noise, but a clear appearance that works well in-store and online.
In a series, recognition is essential. The customer must immediately see that the bottles belong together, but also be able to distinguish which flavor they are picking.
The development started with the question: what should Koekeroe become?
The answer was clear: a unique liqueur line for De Druiventuin that is recognizable, local, and easy to sell. No complicated story that the customer needs an explanation for, but a line that speaks directly.
The name Koekeroe immediately gave the project direction. The appearance had to fit a Leiden slogan: cheerful, quirky, and just a bit different. At the same time, the line had to be professional enough to sell well in liquor stores and online.
A liqueur line becomes stronger when the flavors complement each other. Therefore, a mix of fresh, soft, creamy, and pronounced flavors was chosen. This gives the line multiple entry points:
- Fresh and summery:limoncello and narancello
- Soft and nutty:almond
- Warm and round:honey rum
- Dessert-like:toffee fudge
- Distinct and quirky:salmiak
This way, a customer can easily choose. Those who like fresh flavors can pick limoncello. Those looking for something sweeter can choose fudge or almond. Those wanting something exciting go for salmiak. This makes the line commercially versatile.
With liqueurs, everything revolves around balance. A liqueur must have enough flavor but should not become heavy or sticky. Too little sugar makes the liqueur sharp. Too much sugar makes it heavy. Too little aroma makes it flat. Too much aroma makes it artificial. For Koekeroe, each flavor was evaluated on:
- Flavor intensity
- Sweetness
- Alcohol balance
- Mouthfeel
- Aroma
- Color
- Finish
- Serving moment
A good liqueur should still be pleasant on the second sip. This is especially important for flavors like fudge, salmiak, and honey rum. Those flavors can be pronounced but must remain drinkable.
Brouwhoeve Distilleerderij translated the flavor directions into producible liqueurs. Depending on the flavor, a liqueur can be built with alcohol, sugar, natural extracts, distillates, infusions, or flavor components.The liqueur is then given time to blend and stabilize.
With citrus liqueurs such as limoncello and narancello, the focus is mainly on freshness, peel oils, and a bright citrus experience. With almond, fudge, and honey-rum, it is more about roundness, softness, and mouthfeel. With salmiak, precision is important: the flavor needs to be recognizable and exciting, but not too dominant.
After blending, a liqueur is given time to rest. Flavors integrate better when alcohol, sugar, and aromas have time to come together. This is followed by filtration, quality control, and bottling. For a liqueur line like Koekeroe, consistency is important. Every bottle needs to have the same taste, appearance, and quality. The customer must be able to trust that the second bottle tastes just as good as the first.
One of the most important components of this project was the label. Tino clearly indicated how the line should look: simple, clear, and inviting.
NewSpiritstranslated that into a label style where the name, flavor, and recognizability are central. No unnecessary visual noise, but a clear appearance that works well in-store and online.
In a series, recognition is essential. The customer must immediately see that the bottles belong together, but also be able to distinguish which flavor they are picking.
1. Defining the brand idea
The development started with the question: what should Koekeroe become?
The answer was clear: a unique liqueur line for De Druiventuin that is recognizable, local, and easy to sell. No complicated story that the customer needs an explanation for, but a line that speaks directly.
The name Koekeroe immediately gave the project direction. The appearance had to fit a Leiden slogan: cheerful, quirky, and just a bit different. At the same time, the line had to be professional enough to sell well in liquor stores and online.
2. Choosing a range that works broadly
A liqueur line becomes stronger when the flavors complement each other. Therefore, a mix of fresh, soft, creamy, and pronounced flavors was chosen. This gives the line multiple entry points:
- Fresh and summery:limoncello and narancello
- Soft and nutty:almond
- Warm and round:honey rum
- Dessert-like:toffee fudge
- Distinct and quirky:salmiak
This way, a customer can easily choose. Those who like fresh flavors can pick limoncello. Those looking for something sweeter can choose fudge or almond. Those wanting something exciting go for salmiak. This makes the line commercially versatile.
3. Recipe development and flavor balance
With liqueurs, everything revolves around balance. A liqueur must have enough flavor but should not become heavy or sticky. Too little sugar makes the liqueur sharp. Too much sugar makes it heavy. Too little aroma makes it flat. Too much aroma makes it artificial. For Koekeroe, each flavor was evaluated on:
- Flavor intensity
- Sweetness
- Alcohol balance
- Mouthfeel
- Aroma
- Color
- Finish
- Serving moment
A good liqueur should still be pleasant on the second sip. This is especially important for flavors like fudge, salmiak, and honey-rum. Those flavors can be pronounced, but they must remain drinkable.
4. Production by Brouwhoeve Distillery
Brouwhoeve Distilleerderij translated the flavor directions into producible liqueurs. Depending on the flavor, a liqueur can be built with alcohol, sugar, natural extracts, distillates, infusions, or flavor components.The liqueur is then given time to blend and stabilize.
With citrus liqueurs such as limoncello and narancello, the focus is mainly on freshness, peel oils, and a bright citrus experience. With almond, fudge, and honey-rum, it is more about roundness, softness, and mouthfeel. With salmiak, precision is important: the flavor needs to be recognizable and exciting, but not too dominant.
5. Resting, filtering, and bottling
After blending, a liqueur is given time to rest. Flavors integrate better when alcohol, sugar, and aromas have time to come together. This is followed by filtration, quality control, and bottling. For a liqueur line like Koekeroe, consistency is important. Every bottle needs to have the same taste, appearance, and quality. The customer must be able to trust that the second bottle tastes just as good as the first.
6. Label and series recognition
One of the most important components of this project was the label. Tino clearly indicated how the line should look: simple, clear, and inviting.
NewSpiritstranslated that into a label style where the name, flavor, and recognizability are central. No unnecessary visual noise, but a clear appearance that works well in-store and online.
In a series, recognition is essential. The customer must immediately see that the bottles belong together, but also be able to distinguish which flavor they are picking.
Why simplicity works here
For premium whisky or rum, heavy materials, dark colors, foil, embossing, and a luxurious appearance are often chosen. For Koekeroe, that was not the right route. This liqueur line needed to be accessible. A bottle that someone can easily pick up. A product that invites you to try it. A liqueur that you give as a gift, take to a gathering, or keep cold in the fridge at home. Therefore, a simple and direct visual language was chosen. That simplicity is not a limitation, but a conscious choice. A good label does not always have to be complicated. It must primarily do what it needs to do:
Attract attention
Clarify flavor
Build trust
Build series recognition
Lower purchase threshold
At Koekeroe, that clarity works. The line does not feel distant or elitist, but recognizable and sympathetic. That fits with De Druiventuin, with Tino, and with the broad audience for whom the liqueurs are intended.
Why simplicity works here
For premium whisky or rum, heavy materials, dark colors, foil, embossing, and a luxurious appearance are often chosen. For Koekeroe, that was not the right route. This liqueur line needed to be accessible. A bottle that someone can easily pick up. A product that invites you to try it. A liqueur that you give as a gift, take to a gathering, or keep cold in the fridge at home. Therefore, a simple and direct visual language was chosen. That simplicity is not a limitation, but a conscious choice. A good label does not always have to be complicated. It must primarily do what it needs to do:
Attract attention
Make the flavor clear
Instill trust
Build series recognition
Lower the purchase threshold
At Koekeroe, that clarity works well. The line does not feel distant or elitist, but recognizable and sympathetic. That fits with De Druiventuin, with Tino, and with the broad audience for whom the liqueurs are intended.
Flavor and serving profiles
Flavor and serving profiles
Almond
Drink neat, with ice, or with coffee. Pairs well with pastries, almond cookies, chocolate, and desserts with cream.
Slide title
A card is a flexible and expandable content container. It contains colors and powerful display options.
Limoncello
Serve ice cold as a digestif, over ice, or in a spritz with prosecco and sparkling water. Also delicious with lemon desserts, sorbet, or panna cotta.
Narancello
Serve chilled or in a summer mix with tonic or sparkling water. Pairs well with orange desserts, dark chocolate, and light snacking moments.
Honey Rum
Serve neat, slightly chilled, or with ice. Pairs well with winter evenings, nuts, cheese, desserts, and coffee.
Babbelaar Fudge
Babbelaar Fudge A true dessert liqueur. Delicious with ice cream, coffee, chocolate cake, or as a sweet finish after a meal.
Almond
Drink neat, with ice, or with coffee. Pairs well with pastries, almond cookies, chocolate, and desserts with cream.
Salmiac
A card is a flexible and expandable content container. It contains colors and powerful display options.
Limoncello
Serve ice cold as a digestif, over ice, or in a spritz with prosecco and sparkling water. Also delicious with lemon desserts, sorbet, or panna cotta.
Narancello
Serve chilled or in a summer mix with tonic or sparkling water. Pairs well with orange desserts, dark chocolate, and light snacking moments.
Honey Rum
Serve neat, slightly chilled, or with ice. Pairs well with winter evenings, nuts, cheese, desserts, and coffee.
Babbelaar Fudge
Babbelaar Fudge A true dessert liqueur. Delicious with ice cream, coffee, chocolate cake, or as a sweet finish after a meal.
The end result: a private line of liqueurs for De Druiventuin
The result is an accessible, recognizable, and commercially strong liqueur line for De Druiventuin in Leiden.
For Tino, Koekeroe is a product line that fits his taste, his store, and his customers. For De Druiventuin, it is a range that stands out from standard liqueurs while remaining easy to sell. For NewSpirits, it is a strong case where brand design, styling, label development, and private label drink development come together. For Brouwhoeve Distillery, it is a great example of artisanal liqueur production in collaboration with a specialized liquor store.
Koekeroe is therefore not just a loose bottle with a sticker. It is a series with its own name, a recognizable appearance, and a clear commercial function.
None
A liqueur line with Leiden charm, made to stand out and take home.
The end result: a private line of liqueurs for De Druiventuin
The result is an accessible, recognizable, and commercially strong liqueur line for De Druiventuin in Leiden.
For Tino, Koekeroe is a product line that fits his taste, his store, and his customers. For De Druiventuin, it is an assortment that stands out from standard liqueurs while remaining easy to sell. For NewSpirits, it is a strong case where brand design, styling, label development, and private label beverage development come together. For Brouwhoeve Distillery it is a great example of artisanal liqueur production in collaboration with a specialized liquor store.
Koekeroe is therefore not just a loose bottle with a sticker. It is a series with its own name, a recognizable appearance, and a clear commercial function. A liqueur line with Leiden charm, made to stand out and be taken home.
Want to have your own line of liqueurs or drinks made too?
This case study shows how NewSpirits helps liquor stores, retailers, hospitality entrepreneurs, and brands develop their own beverages. From the initial idea to brand name, label, bottle presentation, flavor profile, and production: each component is tailored to the customer, the target audience, and the sales environment. NewSpirits collaborates with artisanal producers such as Brouwhoeve
Distillery. This way, concept, design, and content come together in one professional end product.
A custom liqueur can be used as:
- Store product Local
- Souvenir Corporate gift
- Year-end gift
- Hospitality product
- Private label beverage line
- Gift item
- Online sales product
Would you like to have your own liqueur made, develop a private label drink line, or create a drink concept that fits your store, brand, or region?
NewSpirits collaborates from the first idea to the final product.
Want to have your own line of liqueurs or drinks made too?
Deze case study laat zien hoe NewSpirits slijterijen, retailers, horeca ondernemers en merken helpen bij het ontwikkelen van eigen dranken. Van het eerste idee tot merknaam, etiket, fles presentatie, smaakprofiel en productie: ieder onderdeel wordt afgestemd op de klant, de doelgroep en de verkoopomgeving. NewSpirits werkt daarbij samen met ambachtelijke producenten zoals Brouwhoeve Distilleerderij. Zo komen concept, vormgeving en inhoud samen in één professioneel eindproduct. Een eigen likeur kan worden ingezet als:
- Store product Local
- Souvenir Corporate gift
- Year-end gift
- Hospitality product
- Private label beverage line
- Gift item
- Online sales product
Would you like to have your own liqueur made, develop a private label drink line, or create a drink concept that fits your store, brand, or region?
NewSpirits collaborates from the first idea to the final product.
FAQ
Koekeroe liqueurs are private label liqueurs developed for De Druiventuin in Leiden. The line consists of several flavors, including limoncello, narancello, almond, honey-rum, fudge, and salmiak.
NewSpirits developed the concept, brand design, label, bottle presentation, and commercial appearance of Koekeroe together with Tino from De Druiventuin. For production and flavor development, they collaborated with Brouwhoeve Distillery.
The line includes limoncello, narancello, almond, honey-rum “Ron Miel,” fudge “De Leidsche Verleiding,” and salmiak liqueur.
The label is intentionally designed to be simple and clear. The customer should quickly see which flavor is in the bottle, and the line should be inviting to a broad audience. The simplicity ensures recognizability, clarity, and shelf value.
Yes. NewSpirits develops private label liqueurs and beverage lines for liquor stores, hospitality, retailers, brands, and entrepreneurs. Newspirits guides the process from concept and brand design to bottle, label, packaging, flavor development, and production.
A custom liqueur line can be used as a store product, local gift, corporate gift, souvenir, hospitality item, online product, or private label assortment.
FAQ
Koekeroe liqueurs are private label liqueurs developed for De Druiventuin in Leiden. The line consists of several flavors, including limoncello, narancello, almond, honey-rum, fudge, and salmiak.
NewSpirits developed the concept, brand design, label, bottle presentation, and commercial appearance of Koekeroe together with Tino from De Druiventuin. For production and flavor development, they collaborated with Brouwhoeve Distillery.
The line includes limoncello, narancello, almond, honey-rum “Ron Miel,” fudge “De Leidsche Verleiding,” and salmiak liqueur.
The label is intentionally designed to be simple and clear. The customer should quickly see which flavor is in the bottle, and the line should be inviting to a broad audience. The simplicity ensures recognizability, clarity, and shelf value.
Yes. NewSpirits develops private label liqueurs and beverage lines for liquor stores, hospitality, retailers, brands, and entrepreneurs. Newspirits guides the process from concept and brand design to bottle, label, packaging, flavor development, and production.
A custom liqueur line can be used as a store product, local gift, corporate gift, souvenir, hospitality item, online product, or private label assortment.