RUM
Developing private label rum
From flavor profile and brand story to bottle, label, packaging, and production through Brouwhoeve.
Rum Branding & Creation
From Distillate to Iconic Rum Brand.
The world of rum is rich and diverse. We help you translate that richness into a brand identity that appeals to both the connoisseur and the new enthusiast. With Brouwhoeve's expertise in the stills and our eye for design on the bottle.
Create your own rum brand with character
Rum is versatile: from soft and round to spicy, tropical, or premium aged. The flavor direction, bottle presentation,
packaging, and brand story determine how your rum is experienced by enthusiasts, buyers, or guests.
NewSpirits helps you develop a rum concept that fits your target audience, sales channel, and brand story.
Together with Brouwhoeve, we look at flavor direction, product base, bottling, and production, while ensuring that design, label, and
packaging carry the same premium appearance.
This creates a private label rum that is consistent from the initial idea to the ready-to-sell presentation.
A rum brand with a recognizable appearance
Rum calls for warmth, character, and a credible story. A bottle should not only look beautiful but also clearly convey what makes your rum special.
Logo & label
We develop a visual style that matches the character of the rum: tropical, classic, adventurous, luxurious, or modern.
Material & finish
We tailor paper, foil, embossing, lacquer layers, and label details to achieve the desired look.
Bottle presentation
Bottle shape, closure, color, and weight contribute to the feeling of quality and authenticity.
The experience: bottle, serve, and packaging
A rum brand lives not only on the label but also in the moment the bottle is opened, poured, or given as a gift. The packaging, serving, glass experience, and presentation determine how premium your brand feels.
Bottle & closure
We look at bottle shape, cap, capsule, and finish that fit the character of your rum brand.
Packaging
From box to luxury gift box: the packaging enhances the value of your rum as a gift, retail product, or premium presentation.
Hospitality & gifting
For hospitality, events, retail, or corporate gifts, we look at how the bottle, packaging, and serve together tell a more powerful story.
This way, your rum gains not only a flavor profile, but also a recognizable experience surrounding the brand.
Flavor profile, product base & recipe
The contents of the bottle must align with the brand story. Together with Brouwhoeve, we look at flavor direction, product base, bottling, and possibilities for further development.
Flavor direction
We determine whether your rum concept should feel smooth, spicy, tropical, round, powerful, or accessible.
Product base
Together with Brouwhoeve, we explore the possibilities for a suitable liquid, recipe, and production realization.
Tasting & refining
With tasting moments, the concept can be further refined before moving towards presentation and production.
The Design: Authenticity in every drop
When creating a rum brand, the liquid is the starting point. In collaboration withBrouwhoevewe offer various foundations for your project:
Exclusive Labels:We work with tactile materials. Think of "shimmering" foils that evoke the tropical sun, or heavy, uncoated paper for an authentic, handmade look.
Typography & Detail:Each brand gets its own character. From classic maritime letters to sleek, modern typography for an 'urban' rum brand.
The Closure:A natural cork with a wooden top or a modern wax seal; every detail contributes to the quality perception of your bottle.
Packaging: The Presentation
A premium rum is often given as a gift or collected. Therefore, we pay extra attention to the exterior:
Luxury Bottles:We select glassware with a heavy base and a unique shape that feels good in the hand.
Custom Boxes:We design and deliver sturdy, high-quality gift boxes that protect your bottle and immediately increase its retail value.
The Foundation: Authenticity in Every Drop
When creating a rum brand, the liquid is the starting point. In collaboration withBrouwhoevewe offer various foundations for your project:
Aged Rum:Aged in selected oak barrels for a deep, complex character
Spiced & Infused:Enriched with natural botanicals and spices for a contemporary tasting experience.
White & Dark Blends:Balanced distillates that are perfect for both pure enjoyment and premium cocktails.
Inspiration & portfolio
Examples of rum concepts
Start Jouw Traject
Heb jij een visie voor een nieuw Rum-merk of wil je een bestaand label naar het premium segment tillen?
Ready to develop your private label rum?
From flavor direction and brand story to bottle, label, packaging, and production via Brouwhoeve.
NewSpirits helps you to professionally develop your rum concept.