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GIN

Develop private label gin
From botanicals and recipe to bottle, label, packaging, and production through Brouwhoeve.

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Create your own gin brand with flavor and style

Gin is a strong choice for a private label beverage brand. By combining botanicals, flavor profile, bottle presentation, and packaging, you can create a brand that clearly stands out. NewSpirits helps you develop a gin concept that fits your target audience, sales channel, and brand story. Together with Brouwhoeve, we look at the recipe, flavor direction, bottling, and production, while ensuring that design, label, and packaging carry the same look.

This results in a private label gin that is consistent from the initial idea to the final presentation.

Discuss your gin concept



A gin brand that is instantly recognizable

The gin market is competitive. A bottle must not only be beautiful but also quickly convey why someone should choose your brand. That’s why we translate the gin concept into a recognizable visual identity, label style, and packaging.

Logo & label
We develop a visual style that matches the character of the gin: classic, spicy, botanical, modern, or distinctive.

Bottle presentation: 
We tailor the bottle shape, closure, label material, and finishing to the desired brand experience.

Packaging: 
From gift box to premium presentation set: the packaging enhances the value of your gin brand.

The experience: glass, serve, and presentation

A gin brand doesn't just live on the bottle, it lives in the moment it is served. The right serve, garnish, glassware, packaging, and presentation determine how your gin is experienced by guests, customers, or buyers.

Serve & garnering
We advise on the way your gin is presented: neat, with tonic, in cocktails, or with botanicals that enhance the flavor profile.

Glass & presentation
The appearance of the glass, the color of the drink, ice, garnish, and serving moment all contribute to the total brand experience.

Hospitality & gifts
For hospitality, events, retail, or corporate gifts, we look at how the bottle, packaging, and serve together tell a more powerful story.

Brand experience
From first impression to first sip: everything must align with the character of your private label gin.

This way, your gin doesn't just get a flavor profile, but also a recognizable experience surrounding the brand.

Botanicals, flavor profile & recipe

The taste of gin is determined by the balance between botanicals, citrus, herbs, floral notes, spiciness, and mouthfeel. Together with Brouwhoeve, we translate your brand idea into a suitable flavor direction and recipe base.

Flavor direction: 
We determine whether your gin should feel fresh, spicy, floral, fruity, dry, classic, or modern.

Tasting & refining: 
With tasting moments, the gin can be further refined before the concept goes into production.

Creëer een Gin-merk dat de zintuigen prikkelt.

From the perfect blend of botanicals to a design that pops off the shelf.

We combine the art of distillation from Brouwhoeve with groundbreaking brand design.

Het Merk: Visuele Verleiding

De gin-markt is competitief. Een fles moet niet alleen mooi zijn, hij moet een verhaal vertellen dat consumenten direct willen delen:

Creative Mastery:Gin allows for bold designs. We work with refined illustrations, colorful patterns, and unique typography that highlight the personality of your brand.

Printing techniques at the highest level:We use transparent labels for a 'depth effect', tactile coatings that allow the botanicals to be felt on the bottle, and luxury foil printing (such as silver or rose gold) for a premium finish.

The Experience: Glass & Presentation

De uitstraling van gin wordt bepaald door de combinatie van vorm en materiaal:

Glass selection:From elegant, slender bottles to robust apothecary bottles with a modern twist. We advise on the shape that enhances your brand identity.

Packaging:We design and deliver eye-catching gift packaging and luxury printed boxes. Perfect for the hospitality industry, specialty stores, or as an exclusive corporate gift, where the box immediately confirms the quality of the gin.

The Spirit: The art of botanicals

Gin is een wereld van eindeloze smaakcombinaties. Samen met de meester-distillateurs van Brouwhoeve ontwikkelen we een receptuur die exact aansluit bij jouw merkverhaal:

Unique Recipe: Whether you choose a classic London Dry, a fruity Pink Gin, or a contemporary New Western Style: we select the right herbs, spices, and citrus fruits.

Small Batch & Signature: We offer the possibility for exclusive 'small batch' productions, ensuring quality and authenticity in every drop.

Flavor as a foundation: The flavor profile serves as the inspiration for the visual story. A fresh, floral gin calls for a different design than a spicy, bold variant.

Examples of gin concepts

Inspiration & portfolio

From the first botanical to an iconic gin brand

We guide you at every step. Let us translate your vision into a tangible product that is ready to be served.

A label that is as strong as the content

Ready to develop your private label gin?

From flavor direction and recipe to bottle, label, packaging, and production through Brouwhoeve.
NewSpirits helps you professionally develop your gin concept.

Schedule a gin intake